Single-detached homes
84.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E4X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St-Louis-de-Kent.
AudienceScoutE4X · St-Louis-de-KentLoading the E4X boundary…
Selected postal region
Market profile
A market of 3,090 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4X different from the typical Canadian postal region.
Population3,090
Households1,340
Median income$62,000
Average age50.8
E4X market summary
What distinguishes this postal-region audience
E4X represents 3,090 residents and 1,340 households in St-Louis-de-Kent. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 84.0%, or 31.4 percentage points above the benchmark. Immigrant population is 2.7%, 20.2 percentage points below the benchmark.
For campaign planning, these patterns give E4X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St-Louis-de-Kent.
Audience matching
Find more regions that resemble E4X
To find regions with a profile similar to E4X, begin with university education near 11.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4X and the Canadian postal-region benchmark.
Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
7.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
11.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E4X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,000 | $85,788 | 27.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 80.4% | 66.5% | 13.9 percentage points above |
| One-person households | 29.5% | 29.4% | 0.1 percentage points above |
| Families with children | 26.1% | 34.0% | 7.9 percentage points below |
| Bachelor's degree or higher | 11.9% | 26.5% | 14.6 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 7.5% | 23.8% | 16.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with E4X. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,137 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,569YouTube estimate · 58.4%
2,137Facebook estimate · 79.5%
1,217Instagram estimate · 45.3%
557TikTok estimate · 20.7%
Practical campaign implications
Turn the strongest E4X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 84.0%31.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 7.5%16.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents St-Louis-de-Kent with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E4X audience questions
Using this postal-region profile
How large is the audience in E4X?
E4X represents 3,090 residents and 1,340 households in St-Louis-de-Kent. The average household size is 2.2 people.
What demographic characteristics stand out in E4X?
Single-detached homes is 84.0%, 31.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark; Worked from home is 7.5%, 16.3 percentage points below the Canadian postal-region benchmark.
How does E4X compare with another postal region?
E4Y is one useful New Brunswick market comparison because its population is similar to E4X. It has 12.3% lower median income · 0.5 years older on average.
How can I find other regions that match the E4X audience?
To find regions with a profile similar to E4X, begin with university education near 11.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4X?
Import postal codes to measure customer concentration in E4X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.