Single-detached homes
84.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E5B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Andrews.
AudienceScoutE5B · St. AndrewsLoading the E5B boundary…
Selected postal region
Market profile
A market of 3,331 people
Size the opportunity, understand its household composition, and identify the local patterns that make E5B different from the typical Canadian postal region.
Population3,331
Households1,505
Median income$73,000
Average age50.2
E5B market summary
What distinguishes this postal-region audience
E5B represents 3,331 residents and 1,505 households in St. Andrews. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 84.4%, or 31.8 percentage points above the benchmark. Owner households is 81.8%, 15.3 percentage points above the benchmark.
For campaign planning, these patterns give E5B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Andrews.
Audience matching
Find more regions that resemble E5B
To find regions with a profile similar to E5B, begin with home ownership near 81.8% and age 65+ share near 32.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E5B and the Canadian postal-region benchmark.
Owner households
81.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
32.2%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Immigrant population
12.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How E5B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E5B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,000 | $85,788 | 14.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 81.8% | 66.5% | 15.3 percentage points above |
| One-person households | 30.6% | 29.4% | 1.3 percentage points above |
| Families with children | 24.6% | 34.0% | 9.4 percentage points below |
| Bachelor's degree or higher | 32.2% | 26.5% | 5.7 percentage points above |
| Immigrant population | 12.3% | 22.9% | 10.6 percentage points below |
| Worked from home | 20.0% | 23.8% | 3.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with E5B. Culture and art is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art7
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,293 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,689YouTube estimate · 58.6%
2,293Facebook estimate · 79.6%
1,315Instagram estimate · 45.6%
610TikTok estimate · 21.2%
Practical campaign implications
Turn the strongest E5B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 84.4%31.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 81.8%15.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Population age 65+: 32.2%13.2 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents St. Andrews with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E5B audience questions
Using this postal-region profile
How large is the audience in E5B?
E5B represents 3,331 residents and 1,505 households in St. Andrews. The average household size is 2.1 people.
What demographic characteristics stand out in E5B?
Single-detached homes is 84.4%, 31.8 percentage points above the Canadian postal-region benchmark; Owner households is 81.8%, 15.3 percentage points above the Canadian postal-region benchmark; Population age 65+ is 32.2%, 13.2 percentage points above the Canadian postal-region benchmark.
How does E5B compare with another postal region?
E8P is one useful New Brunswick market comparison because its population is similar to E5B. It has 13.4% lower median income · 0.4 years older on average.
How can I find other regions that match the E5B audience?
To find regions with a profile similar to E5B, begin with home ownership near 81.8% and age 65+ share near 32.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E5B?
Import postal codes to measure customer concentration in E5B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.