Single-detached homes
80.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E7C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Basile.
AudienceScoutE7C · Saint-BasileLoading the E7C boundary…
Selected postal region
Market profile
A market of 5,061 people
Size the opportunity, understand its household composition, and identify the local patterns that make E7C different from the typical Canadian postal region.
Population5,061
Households2,315
Median income$62,800
Average age47.6
E7C market summary
What distinguishes this postal-region audience
E7C represents 5,061 residents and 2,315 households in Saint-Basile. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 80.8%, or 28.2 percentage points above the benchmark. Immigrant population is 1.7%, 21.2 percentage points below the benchmark.
For campaign planning, these patterns give E7C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Basile.
Audience matching
Find more regions that resemble E7C
To find regions with a profile similar to E7C, begin with home ownership near 81.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E7C and the Canadian postal-region benchmark.
Immigrant population
1.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
81.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
8.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E7C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E7C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,800 | $85,788 | 26.8% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 81.6% | 66.5% | 15.1 percentage points above |
| One-person households | 30.9% | 29.4% | 1.5 percentage points above |
| Families with children | 29.2% | 34.0% | 4.8 percentage points below |
| Bachelor's degree or higher | 14.0% | 26.5% | 12.5 percentage points below |
| Immigrant population | 1.7% | 22.9% | 21.2 percentage points below |
| Worked from home | 8.9% | 23.8% | 14.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with E7C. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,404 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,543YouTube estimate · 59.8%
3,404Facebook estimate · 80.0%
1,984Instagram estimate · 46.6%
923TikTok estimate · 21.7%
Practical campaign implications
Turn the strongest E7C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 80.8%28.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.7%21.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 81.6%15.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Saint-Basile with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E7C audience questions
Using this postal-region profile
How large is the audience in E7C?
E7C represents 5,061 residents and 2,315 households in Saint-Basile. The average household size is 2.1 people.
What demographic characteristics stand out in E7C?
Single-detached homes is 80.8%, 28.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.7%, 21.2 percentage points below the Canadian postal-region benchmark; Owner households is 81.6%, 15.1 percentage points above the Canadian postal-region benchmark.
How does E7C compare with another postal region?
E7L is one useful New Brunswick market comparison because its population is similar to E7C. It has 5.9% higher median income · 3.3 years younger on average.
How can I find other regions that match the E7C audience?
To find regions with a profile similar to E7C, begin with home ownership near 81.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E7C?
Import postal codes to measure customer concentration in E7C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.