Single-detached homes
77.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E2H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint John.
AudienceScoutE2H · Saint JohnLoading the E2H boundary…
Selected postal region
Market profile
A market of 4,748 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2H different from the typical Canadian postal region.
Population4,748
Households1,910
Median income$87,000
Average age42.6
E2H market summary
What distinguishes this postal-region audience
E2H represents 4,748 residents and 1,910 households in Saint John. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 77.0%, or 24.4 percentage points above the benchmark. Immigrant population is 7.5%, 15.4 percentage points below the benchmark.
For campaign planning, these patterns give E2H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint John.
Audience matching
Find more regions that resemble E2H
To find regions with a profile similar to E2H, begin with home ownership near 80.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2H and the Canadian postal-region benchmark.
Immigrant population
7.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
80.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
15.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E2H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $87,000 | $85,788 | 1.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 80.7% | 66.5% | 14.2 percentage points above |
| One-person households | 22.5% | 29.4% | 6.9 percentage points below |
| Families with children | 36.4% | 34.0% | 2.4 percentage points above |
| Bachelor's degree or higher | 31.6% | 26.5% | 5.1 percentage points above |
| Immigrant population | 7.5% | 22.9% | 15.4 percentage points below |
| Worked from home | 15.5% | 23.8% | 8.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with E2H. Recreation is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,063 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,371YouTube estimate · 62.6%
3,063Facebook estimate · 80.8%
1,893Instagram estimate · 50.0%
949TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest E2H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 77.0%24.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 7.5%15.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 80.7%14.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Saint John postal regions
These regions share the Saint John postal community and are ordered by population similarity to E2H.
E2H audience questions
Using this postal-region profile
How large is the audience in E2H?
E2H represents 4,748 residents and 1,910 households in Saint John. The average household size is 2.5 people.
What demographic characteristics stand out in E2H?
Single-detached homes is 77.0%, 24.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 7.5%, 15.4 percentage points below the Canadian postal-region benchmark; Owner households is 80.7%, 14.2 percentage points above the Canadian postal-region benchmark.
How does E2H compare with another postal region?
E2N is one useful Saint John postal-region comparison because its population is similar to E2H. It has 2.3% higher median income · 0.9 years older on average.
How can I find other regions that match the E2H audience?
To find regions with a profile similar to E2H, begin with home ownership near 80.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2H?
Import postal codes to measure customer concentration in E2H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.