Single-detached homes
87.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E8E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Balmoral.
AudienceScoutE8E · BalmoralLoading the E8E boundary…
Selected postal region
Market profile
A market of 5,117 people
Size the opportunity, understand its household composition, and identify the local patterns that make E8E different from the typical Canadian postal region.
Population5,117
Households2,305
Median income$67,500
Average age47.6
E8E market summary
What distinguishes this postal-region audience
E8E represents 5,117 residents and 2,305 households in Balmoral. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 87.6%, or 35.0 percentage points above the benchmark. Immigrant population is 1.3%, 21.6 percentage points below the benchmark.
For campaign planning, these patterns give E8E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Balmoral.
Audience matching
Find more regions that resemble E8E
To find regions with a profile similar to E8E, begin with home ownership near 87.2% and university education near 11.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E8E and the Canadian postal-region benchmark.
Immigrant population
1.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
87.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
11.0%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E8E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E8E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,500 | $85,788 | 21.3% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 87.2% | 66.5% | 20.7 percentage points above |
| One-person households | 28.0% | 29.4% | 1.4 percentage points below |
| Families with children | 28.6% | 34.0% | 5.4 percentage points below |
| Bachelor's degree or higher | 11.0% | 26.5% | 15.5 percentage points below |
| Immigrant population | 1.3% | 22.9% | 21.6 percentage points below |
| Worked from home | 9.8% | 23.8% | 14.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with E8E. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,482 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,612YouTube estimate · 60.0%
3,482Facebook estimate · 80.1%
2,047Instagram estimate · 47.1%
968TikTok estimate · 22.3%
Practical campaign implications
Turn the strongest E8E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 87.6%35.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.3%21.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 87.2%20.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Balmoral with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E8E audience questions
Using this postal-region profile
How large is the audience in E8E?
E8E represents 5,117 residents and 2,305 households in Balmoral. The average household size is 2.2 people.
What demographic characteristics stand out in E8E?
Single-detached homes is 87.6%, 35.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.3%, 21.6 percentage points below the Canadian postal-region benchmark; Owner households is 87.2%, 20.7 percentage points above the Canadian postal-region benchmark.
How does E8E compare with another postal region?
E7L is one useful New Brunswick market comparison because its population is similar to E8E. It has 1.5% lower median income · 3.3 years younger on average.
How can I find other regions that match the E8E audience?
To find regions with a profile similar to E8E, begin with home ownership near 87.2% and university education near 11.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E8E?
Import postal codes to measure customer concentration in E8E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.