Single-detached homes
89.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G0Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in L'Erable.
AudienceScoutG0Y · L'ErableLoading the G0Y boundary…
Selected postal region
Market profile
A market of 9,320 people
Size the opportunity, understand its household composition, and identify the local patterns that make G0Y different from the typical Canadian postal region.
Population9,320
Households4,365
Median income$62,400
Average age47.6
G0Y market summary
What distinguishes this postal-region audience
G0Y represents 9,320 residents and 4,365 households in L'Erable. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 89.5%, or 36.9 percentage points above the benchmark. Immigrant population is 1.7%, 21.2 percentage points below the benchmark.
For campaign planning, these patterns give G0Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of L'Erable.
Audience matching
Find more regions that resemble G0Y
To find regions with a profile similar to G0Y, begin with home ownership near 86.0% and university education near 9.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G0Y and the Canadian postal-region benchmark.
Immigrant population
1.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
86.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
9.1%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G0Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G0Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 86.0% | 66.5% | 19.5 percentage points above |
| One-person households | 32.9% | 29.4% | 3.5 percentage points above |
| Families with children | 24.5% | 34.0% | 9.5 percentage points below |
| Bachelor's degree or higher | 9.1% | 26.5% | 17.4 percentage points below |
| Immigrant population | 1.7% | 22.9% | 21.2 percentage points below |
| Worked from home | 13.6% | 23.8% | 10.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with G0Y. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care0
Culture and art10
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,182 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,571YouTube estimate · 58.9%
6,182Facebook estimate · 79.7%
3,549Instagram estimate · 45.8%
1,626TikTok estimate · 21.0%
Practical campaign implications
Turn the strongest G0Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 89.5%36.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.7%21.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 86.0%19.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents L'Erable with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G0Y audience questions
Using this postal-region profile
How large is the audience in G0Y?
G0Y represents 9,320 residents and 4,365 households in L'Erable. The average household size is 2.1 people.
What demographic characteristics stand out in G0Y?
Single-detached homes is 89.5%, 36.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.7%, 21.2 percentage points below the Canadian postal-region benchmark; Owner households is 86.0%, 19.5 percentage points above the Canadian postal-region benchmark.
How does G0Y compare with another postal region?
G6X is one useful Quebec market comparison because its population is similar to G0Y. It has 9.8% higher median income · 2.5 years younger on average.
How can I find other regions that match the G0Y audience?
To find regions with a profile similar to G0Y, begin with home ownership near 86.0% and university education near 9.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G0Y?
Import postal codes to measure customer concentration in G0Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.