Immigrant population
1.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G4Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Baie-Comeau Northeast.
AudienceScoutG4Z · Baie-Comeau NortheastLoading the G4Z boundary…
Selected postal region
Market profile
A market of 9,389 people
Size the opportunity, understand its household composition, and identify the local patterns that make G4Z different from the typical Canadian postal region.
Population9,389
Households4,380
Median income$81,000
Average age45.2
G4Z market summary
What distinguishes this postal-region audience
G4Z represents 9,389 residents and 4,380 households in Baie-Comeau Northeast. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.5%, or 21.4 percentage points below the benchmark. Worked from home is 9.8%, 14.0 percentage points below the benchmark.
For campaign planning, these patterns give G4Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Baie-Comeau Northeast.
Audience matching
Find more regions that resemble G4Z
To find regions with a profile similar to G4Z, begin with university education near 16.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G4Z and the Canadian postal-region benchmark.
Worked from home
9.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
16.2%Use direct, practical language that demonstrates the everyday value of the offer.
Average household size
2.1 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How G4Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G4Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 73.2% | 66.5% | 6.7 percentage points above |
| One-person households | 36.1% | 29.4% | 6.8 percentage points above |
| Families with children | 27.7% | 34.0% | 6.3 percentage points below |
| Bachelor's degree or higher | 16.2% | 26.5% | 10.3 percentage points below |
| Immigrant population | 1.5% | 22.9% | 21.4 percentage points below |
| Worked from home | 9.8% | 23.8% | 14.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with G4Z. Culture and art is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art6
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,235 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,759YouTube estimate · 61.4%
6,235Facebook estimate · 80.5%
3,757Instagram estimate · 48.5%
1,815TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest G4Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.5%21.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 9.8%14.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 16.2%10.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Baie-Comeau Northeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G4Z audience questions
Using this postal-region profile
How large is the audience in G4Z?
G4Z represents 9,389 residents and 4,380 households in Baie-Comeau Northeast. The average household size is 2.1 people.
What demographic characteristics stand out in G4Z?
Immigrant population is 1.5%, 21.4 percentage points below the Canadian postal-region benchmark; Worked from home is 9.8%, 14.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 16.2%, 10.3 percentage points below the Canadian postal-region benchmark.
How does G4Z compare with another postal region?
G0Y is one useful Quebec market comparison because its population is similar to G4Z. It has 23.0% lower median income · 2.4 years older on average.
How can I find other regions that match the G4Z audience?
To find regions with a profile similar to G4Z, begin with university education near 16.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G4Z?
Import postal codes to measure customer concentration in G4Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.