Immigrant population
1.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G5M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rimouski Northeast.
AudienceScoutG5M · Rimouski NortheastLoading the G5M boundary…
Selected postal region
Market profile
A market of 8,829 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5M different from the typical Canadian postal region.
Population8,829
Households3,800
Median income$86,000
Average age42.4
G5M market summary
What distinguishes this postal-region audience
G5M represents 8,829 residents and 3,800 households in Rimouski Northeast. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.6%, or 21.3 percentage points below the benchmark. Owner households is 77.5%, 11.0 percentage points above the benchmark.
For campaign planning, these patterns give G5M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rimouski Northeast.
Audience matching
Find more regions that resemble G5M
To find regions with a profile similar to G5M, begin with home ownership near 77.5% and age 15–29 share near 13.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5M and the Canadian postal-region benchmark.
Owner households
77.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
18.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 15–29
13.9%Let first-party customer evidence determine the role of youth-oriented positioning in the campaign.
Detailed comparison
How G5M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 77.5% | 66.5% | 11.0 percentage points above |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 34.3% | 34.0% | 0.3 percentage points above |
| Bachelor's degree or higher | 24.5% | 26.5% | 2.0 percentage points below |
| Immigrant population | 1.6% | 22.9% | 21.3 percentage points below |
| Worked from home | 18.5% | 23.8% | 5.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with G5M. Recreation is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care3
Culture and art3
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,625 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,351YouTube estimate · 62.6%
5,625Facebook estimate · 80.9%
3,441Instagram estimate · 49.5%
1,665TikTok estimate · 24.0%
Practical campaign implications
Turn the strongest G5M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.6%21.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 77.5%11.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 18.5%5.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Rimouski Northeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5M audience questions
Using this postal-region profile
How large is the audience in G5M?
G5M represents 8,829 residents and 3,800 households in Rimouski Northeast. The average household size is 2.3 people.
What demographic characteristics stand out in G5M?
Immigrant population is 1.6%, 21.3 percentage points below the Canadian postal-region benchmark; Owner households is 77.5%, 11.0 percentage points above the Canadian postal-region benchmark; Worked from home is 18.5%, 5.3 percentage points below the Canadian postal-region benchmark.
How does G5M compare with another postal region?
G0Z is one useful Quebec market comparison because its population is similar to G5M. It has 25.0% lower median income · 0.2 years younger on average.
How can I find other regions that match the G5M audience?
To find regions with a profile similar to G5M, begin with home ownership near 77.5% and age 15–29 share near 13.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5M?
Import postal codes to measure customer concentration in G5M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.