Owner households
87.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
G1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beauport.
AudienceScoutG1B · BeauportLoading the G1B boundary…
Selected postal region
Market profile
A market of 16,698 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1B different from the typical Canadian postal region.
Population16,698
Households6,625
Median income$100,000
Average age40.0
G1B market summary
What distinguishes this postal-region audience
G1B represents 16,698 residents and 6,625 households in Beauport. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 87.4%, or 20.9 percentage points above the benchmark. Single-detached homes is 72.4%, 19.8 percentage points above the benchmark.
For campaign planning, these patterns give G1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beauport.
Audience matching
Find more regions that resemble G1B
To find regions with a profile similar to G1B, begin with home ownership near 87.4% and university education near 17.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1B and the Canadian postal-region benchmark.
Single-detached homes
72.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
4.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
17.6%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 87.4% | 66.5% | 20.9 percentage points above |
| One-person households | 20.5% | 29.4% | 8.9 percentage points below |
| Families with children | 42.2% | 34.0% | 8.2 percentage points above |
| Bachelor's degree or higher | 17.6% | 26.5% | 8.9 percentage points below |
| Immigrant population | 4.6% | 22.9% | 18.3 percentage points below |
| Worked from home | 21.1% | 23.8% | 2.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with G1B. Recreation is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art0
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,582 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,316YouTube estimate · 63.9%
10,582Facebook estimate · 81.4%
6,626Instagram estimate · 50.9%
3,281TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest G1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 87.4%20.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 72.4%19.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 4.6%18.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Beauport postal regions
These regions share the Beauport postal community and are ordered by population similarity to G1B.
G1B audience questions
Using this postal-region profile
How large is the audience in G1B?
G1B represents 16,698 residents and 6,625 households in Beauport. The average household size is 2.5 people.
What demographic characteristics stand out in G1B?
Owner households is 87.4%, 20.9 percentage points above the Canadian postal-region benchmark; Single-detached homes is 72.4%, 19.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.6%, 18.3 percentage points below the Canadian postal-region benchmark.
How does G1B compare with another postal region?
G1E is one useful Beauport postal-region comparison because its population is similar to G1B. It has 39.6% lower median income · 5.1 years older on average.
How can I find other regions that match the G1B audience?
To find regions with a profile similar to G1B, begin with home ownership near 87.4% and university education near 17.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1B?
Import postal codes to measure customer concentration in G1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.