Single-detached homes
24.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beauport.
AudienceScoutG1E · BeauportLoading the G1E boundary…
Selected postal region
Market profile
A market of 27,753 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1E different from the typical Canadian postal region.
Population27,753
Households14,030
Median income$60,400
Average age45.1
G1E market summary
What distinguishes this postal-region audience
G1E represents 27,753 residents and 14,030 households in Beauport. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 24.7%, or 27.9 percentage points below the benchmark. Owner households is 41.4%, 25.1 percentage points below the benchmark.
For campaign planning, these patterns give G1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beauport.
Audience matching
Find more regions that resemble G1E
To find regions with a profile similar to G1E, begin with home ownership near 41.4% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1E and the Canadian postal-region benchmark.
Owner households
41.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
45.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 41.4% | 66.5% | 25.1 percentage points below |
| One-person households | 45.3% | 29.4% | 15.9 percentage points above |
| Families with children | 23.8% | 34.0% | 10.2 percentage points below |
| Bachelor's degree or higher | 19.1% | 26.5% | 7.4 percentage points below |
| Immigrant population | 8.4% | 22.9% | 14.5 percentage points below |
| Worked from home | 21.3% | 23.8% | 2.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 37 local facility records with G1E. Recreation is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care6
Culture and art4
Recreation16
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,546 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,382YouTube estimate · 62.8%
18,546Facebook estimate · 81.0%
11,419Instagram estimate · 49.9%
5,607TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest G1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 24.7%27.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 41.4%25.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 45.3%15.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Beauport postal regions
These regions share the Beauport postal community and are ordered by population similarity to G1E.
G1E audience questions
Using this postal-region profile
How large is the audience in G1E?
G1E represents 27,753 residents and 14,030 households in Beauport. The average household size is 1.9 people.
What demographic characteristics stand out in G1E?
Single-detached homes is 24.7%, 27.9 percentage points below the Canadian postal-region benchmark; Owner households is 41.4%, 25.1 percentage points below the Canadian postal-region benchmark; One-person households is 45.3%, 15.9 percentage points above the Canadian postal-region benchmark.
How does G1E compare with another postal region?
G1C is one useful Beauport postal-region comparison because its population is similar to G1E. It has 32.5% higher median income · 0.7 years older on average.
How can I find other regions that match the G1E audience?
To find regions with a profile similar to G1E, begin with home ownership near 41.4% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1E?
Import postal codes to measure customer concentration in G1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.