Immigrant population
4.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G1C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beauport.
AudienceScoutG1C · BeauportLoading the G1C boundary…
Selected postal region
Market profile
A market of 36,215 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1C different from the typical Canadian postal region.
Population36,215
Households16,395
Median income$80,000
Average age45.8
G1C market summary
What distinguishes this postal-region audience
G1C represents 36,215 residents and 16,395 households in Beauport. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.5%, or 18.4 percentage points below the benchmark. Bachelor's degree or higher is 19.9%, 6.6 percentage points below the benchmark.
For campaign planning, these patterns give G1C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beauport.
Audience matching
Find more regions that resemble G1C
To find regions with a profile similar to G1C, begin with university education near 19.9% and age 65+ share near 24.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1C and the Canadian postal-region benchmark.
Bachelor's degree or higher
19.9%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
24.5%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How G1C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 68.2% | 66.5% | 1.7 percentage points above |
| One-person households | 33.1% | 29.4% | 3.8 percentage points above |
| Families with children | 30.8% | 34.0% | 3.2 percentage points below |
| Bachelor's degree or higher | 19.9% | 26.5% | 6.6 percentage points below |
| Immigrant population | 4.5% | 22.9% | 18.4 percentage points below |
| Worked from home | 22.8% | 23.8% | 1.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with G1C. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care5
Culture and art2
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,106 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,287YouTube estimate · 61.0%
24,106Facebook estimate · 80.4%
14,410Instagram estimate · 48.0%
6,926TikTok estimate · 23.1%
Practical campaign implications
Turn the strongest G1C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.5%18.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 19.9%6.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Population age 65+: 24.5%5.5 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Beauport postal regions
These regions share the Beauport postal community and are ordered by population similarity to G1C.
G1C audience questions
Using this postal-region profile
How large is the audience in G1C?
G1C represents 36,215 residents and 16,395 households in Beauport. The average household size is 2.2 people.
What demographic characteristics stand out in G1C?
Immigrant population is 4.5%, 18.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 19.9%, 6.6 percentage points below the Canadian postal-region benchmark; Population age 65+ is 24.5%, 5.5 percentage points above the Canadian postal-region benchmark.
How does G1C compare with another postal region?
G1E is one useful Beauport postal-region comparison because its population is similar to G1C. It has 24.5% lower median income · 0.7 years younger on average.
How can I find other regions that match the G1C audience?
To find regions with a profile similar to G1C, begin with university education near 19.9% and age 65+ share near 24.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1C?
Import postal codes to measure customer concentration in G1C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.