Single-detached homes
10.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G1V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Foy.
AudienceScoutG1V · Sainte-FoyLoading the G1V boundary…
Selected postal region
Market profile
A market of 23,629 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1V different from the typical Canadian postal region.
Population23,629
Households12,270
Median income$54,400
Average age41.0
G1V market summary
What distinguishes this postal-region audience
G1V represents 23,629 residents and 12,270 households in Sainte-Foy. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 10.7%, or 41.9 percentage points below the benchmark. Owner households is 25.6%, 40.9 percentage points below the benchmark.
For campaign planning, these patterns give G1V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Foy.
Audience matching
Find more regions that resemble G1V
To find regions with a profile similar to G1V, begin with home ownership near 25.6% and families with children near 13.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1V and the Canadian postal-region benchmark.
Owner households
25.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
53.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
13.7%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How G1V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,400 | $85,788 | 36.6% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 25.6% | 66.5% | 40.9 percentage points below |
| One-person households | 53.2% | 29.4% | 23.9 percentage points above |
| Families with children | 13.7% | 34.0% | 20.3 percentage points below |
| Bachelor's degree or higher | 45.7% | 26.5% | 19.2 percentage points above |
| Immigrant population | 14.5% | 22.9% | 8.4 percentage points below |
| Worked from home | 32.1% | 23.8% | 8.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 46 local facility records with G1V. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care8
Culture and art12
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,383 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,718YouTube estimate · 69.2%
16,383Facebook estimate · 82.7%
11,612Instagram estimate · 58.6%
6,892TikTok estimate · 34.8%
Practical campaign implications
Turn the strongest G1V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 10.7%41.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 25.6%40.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 53.2%23.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Sainte-Foy postal regions
These regions share the Sainte-Foy postal community and are ordered by population similarity to G1V.
G1V audience questions
Using this postal-region profile
How large is the audience in G1V?
G1V represents 23,629 residents and 12,270 households in Sainte-Foy. The average household size is 1.7 people.
What demographic characteristics stand out in G1V?
Single-detached homes is 10.7%, 41.9 percentage points below the Canadian postal-region benchmark; Owner households is 25.6%, 40.9 percentage points below the Canadian postal-region benchmark; One-person households is 53.2%, 23.9 percentage points above the Canadian postal-region benchmark.
How does G1V compare with another postal region?
G1W is one useful Sainte-Foy postal-region comparison because its population is similar to G1V. It has 46.1% higher median income · 3.8 years older on average.
How can I find other regions that match the G1V audience?
To find regions with a profile similar to G1V, begin with home ownership near 25.6% and families with children near 13.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1V?
Import postal codes to measure customer concentration in G1V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.