Single-detached homes
29.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G1X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Foy.
AudienceScoutG1X · Sainte-FoyLoading the G1X boundary…
Selected postal region
Market profile
A market of 26,746 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1X different from the typical Canadian postal region.
Population26,746
Households12,980
Median income$72,000
Average age44.2
G1X market summary
What distinguishes this postal-region audience
G1X represents 26,746 residents and 12,980 households in Sainte-Foy. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 29.5%, or 23.1 percentage points below the benchmark. Owner households is 49.1%, 17.4 percentage points below the benchmark.
For campaign planning, these patterns give G1X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Foy.
Audience matching
Find more regions that resemble G1X
To find regions with a profile similar to G1X, begin with home ownership near 49.1% and university education near 42.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1X and the Canadian postal-region benchmark.
Owner households
49.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
42.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
42.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G1X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,000 | $85,788 | 16.1% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 49.1% | 66.5% | 17.4 percentage points below |
| One-person households | 42.6% | 29.4% | 13.3 percentage points above |
| Families with children | 25.7% | 34.0% | 8.3 percentage points below |
| Bachelor's degree or higher | 42.7% | 26.5% | 16.2 percentage points above |
| Immigrant population | 14.9% | 22.9% | 8.0 percentage points below |
| Worked from home | 31.6% | 23.8% | 7.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with G1X. Recreation is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art1
Recreation13
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,721 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,906YouTube estimate · 63.7%
17,721Facebook estimate · 81.2%
11,186Instagram estimate · 51.2%
5,737TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest G1X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 29.5%23.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 49.1%17.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 42.7%16.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Sainte-Foy postal regions
These regions share the Sainte-Foy postal community and are ordered by population similarity to G1X.
G1X audience questions
Using this postal-region profile
How large is the audience in G1X?
G1X represents 26,746 residents and 12,980 households in Sainte-Foy. The average household size is 2.0 people.
What demographic characteristics stand out in G1X?
Single-detached homes is 29.5%, 23.1 percentage points below the Canadian postal-region benchmark; Owner households is 49.1%, 17.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 42.7%, 16.2 percentage points above the Canadian postal-region benchmark.
How does G1X compare with another postal region?
G1V is one useful Sainte-Foy postal-region comparison because its population is similar to G1X. It has 24.4% lower median income · 3.2 years younger on average.
How can I find other regions that match the G1X audience?
To find regions with a profile similar to G1X, begin with home ownership near 49.1% and university education near 42.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1X?
Import postal codes to measure customer concentration in G1X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.