Bachelor's degree or higher
49.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
G1W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Foy.
AudienceScoutG1W · Sainte-FoyLoading the G1W boundary…
Selected postal region
Market profile
A market of 22,499 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1W different from the typical Canadian postal region.
Population22,499
Households10,475
Median income$79,500
Average age44.8
G1W market summary
What distinguishes this postal-region audience
G1W represents 22,499 residents and 10,475 households in Sainte-Foy. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 49.3%, or 22.8 percentage points above the benchmark. Single-detached homes is 31.4%, 21.2 percentage points below the benchmark.
For campaign planning, these patterns give G1W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Foy.
Audience matching
Find more regions that resemble G1W
To find regions with a profile similar to G1W, begin with university education near 49.3% and home ownership near 53.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1W and the Canadian postal-region benchmark.
Single-detached homes
31.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
53.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
34.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How G1W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 53.7% | 66.5% | 12.8 percentage points below |
| One-person households | 39.7% | 29.4% | 10.4 percentage points above |
| Families with children | 27.2% | 34.0% | 6.8 percentage points below |
| Bachelor's degree or higher | 49.3% | 26.5% | 22.8 percentage points above |
| Immigrant population | 16.5% | 22.9% | 6.4 percentage points below |
| Worked from home | 34.2% | 23.8% | 10.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with G1W. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care3
Culture and art1
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,891 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,660YouTube estimate · 63.6%
14,891Facebook estimate · 81.2%
9,331Instagram estimate · 50.9%
4,702TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest G1W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 49.3%22.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 31.4%21.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 53.7%12.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Sainte-Foy postal regions
These regions share the Sainte-Foy postal community and are ordered by population similarity to G1W.
G1W audience questions
Using this postal-region profile
How large is the audience in G1W?
G1W represents 22,499 residents and 10,475 households in Sainte-Foy. The average household size is 2.1 people.
What demographic characteristics stand out in G1W?
Bachelor's degree or higher is 49.3%, 22.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 31.4%, 21.2 percentage points below the Canadian postal-region benchmark; Owner households is 53.7%, 12.8 percentage points below the Canadian postal-region benchmark.
How does G1W compare with another postal region?
G1V is one useful Sainte-Foy postal-region comparison because its population is similar to G1W. It has 31.6% lower median income · 3.8 years younger on average.
How can I find other regions that match the G1W audience?
To find regions with a profile similar to G1W, begin with university education near 49.3% and home ownership near 53.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1W?
Import postal codes to measure customer concentration in G1W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.