Immigrant population
3.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G3A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St-Augustin-De-Desmaures.
AudienceScoutG3A · St-Augustin-De-DesmauresLoading the G3A boundary…
Selected postal region
Market profile
A market of 20,233 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3A different from the typical Canadian postal region.
Population20,233
Households8,285
Median income$109,000
Average age45.1
G3A market summary
What distinguishes this postal-region audience
G3A represents 20,233 residents and 8,285 households in St-Augustin-De-Desmaures. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.3%, or 19.6 percentage points below the benchmark. Owner households is 81.3%, 14.8 percentage points above the benchmark.
For campaign planning, these patterns give G3A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St-Augustin-De-Desmaures.
Audience matching
Find more regions that resemble G3A
To find regions with a profile similar to G3A, begin with home ownership near 81.3% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3A and the Canadian postal-region benchmark.
Owner households
81.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
65.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How G3A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 81.3% | 66.5% | 14.8 percentage points above |
| One-person households | 24.9% | 29.4% | 4.5 percentage points below |
| Families with children | 35.8% | 34.0% | 1.8 percentage points above |
| Bachelor's degree or higher | 37.7% | 26.5% | 11.2 percentage points above |
| Immigrant population | 3.3% | 22.9% | 19.6 percentage points below |
| Worked from home | 27.1% | 23.8% | 3.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with G3A. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care4
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,322 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,099YouTube estimate · 60.9%
13,322Facebook estimate · 80.3%
7,979Instagram estimate · 48.1%
3,875TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest G3A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.3%19.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 81.3%14.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $109,00027.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents St-Augustin-De-Desmaures with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3A audience questions
Using this postal-region profile
How large is the audience in G3A?
G3A represents 20,233 residents and 8,285 households in St-Augustin-De-Desmaures. The average household size is 2.4 people.
What demographic characteristics stand out in G3A?
Immigrant population is 3.3%, 19.6 percentage points below the Canadian postal-region benchmark; Owner households is 81.3%, 14.8 percentage points above the Canadian postal-region benchmark; Median household income is $109,000, 27.1% above the Canadian postal-region benchmark.
How does G3A compare with another postal region?
G4R is one useful Quebec market comparison because its population is similar to G3A. It has 31.2% lower median income · 2.9 years younger on average.
How can I find other regions that match the G3A audience?
To find regions with a profile similar to G3A, begin with home ownership near 81.3% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3A?
Import postal codes to measure customer concentration in G3A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.