Immigrant population
2.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rivière-du-Loup.
AudienceScoutG5R · Rivière-du-LoupLoading the G5R boundary…
Selected postal region
Market profile
A market of 20,118 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5R different from the typical Canadian postal region.
Population20,118
Households9,480
Median income$62,800
Average age46.7
G5R market summary
What distinguishes this postal-region audience
G5R represents 20,118 residents and 9,480 households in Rivière-du-Loup. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.1%, or 20.8 percentage points below the benchmark. Median household income is $62,800, 26.8% below the benchmark.
For campaign planning, these patterns give G5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rivière-du-Loup.
Audience matching
Find more regions that resemble G5R
To find regions with a profile similar to G5R, begin with household income near $62,800 and home ownership near 54.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5R and the Canadian postal-region benchmark.
Median household income
$62,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
11.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
54.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How G5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,800 | $85,788 | 26.8% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 54.1% | 66.5% | 12.4 percentage points below |
| One-person households | 41.3% | 29.4% | 11.9 percentage points above |
| Families with children | 25.0% | 34.0% | 9.0 percentage points below |
| Bachelor's degree or higher | 16.7% | 26.5% | 9.8 percentage points below |
| Immigrant population | 2.1% | 22.9% | 20.8 percentage points below |
| Worked from home | 11.4% | 23.8% | 12.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 32 local facility records with G5R. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care7
Culture and art11
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,459 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,262YouTube estimate · 61.4%
13,459Facebook estimate · 80.5%
8,116Instagram estimate · 48.5%
3,949TikTok estimate · 23.6%
Practical campaign implications
Turn the strongest G5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.1%20.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $62,80026.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 11.4%12.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Rivière-du-Loup with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5R audience questions
Using this postal-region profile
How large is the audience in G5R?
G5R represents 20,118 residents and 9,480 households in Rivière-du-Loup. The average household size is 2.0 people.
What demographic characteristics stand out in G5R?
Immigrant population is 2.1%, 20.8 percentage points below the Canadian postal-region benchmark; Median household income is $62,800, 26.8% below the Canadian postal-region benchmark; Worked from home is 11.4%, 12.4 percentage points below the Canadian postal-region benchmark.
How does G5R compare with another postal region?
G3A is one useful Quebec market comparison because its population is similar to G5R. It has 73.6% higher median income · 1.6 years younger on average.
How can I find other regions that match the G5R audience?
To find regions with a profile similar to G5R, begin with household income near $62,800 and home ownership near 54.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5R?
Import postal codes to measure customer concentration in G5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.