Single-detached homes
13.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
G9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Trois-Rivières.
AudienceScoutG9A · Trois-RivièresLoading the G9A boundary…
Selected postal region
Market profile
A market of 20,399 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9A different from the typical Canadian postal region.
Population20,399
Households11,510
Median income$42,800
Average age47.6
G9A market summary
What distinguishes this postal-region audience
G9A represents 20,399 residents and 11,510 households in Trois-Rivières. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 13.6%, or 39.0 percentage points below the benchmark. Owner households is 28.8%, 37.7 percentage points below the benchmark.
For campaign planning, these patterns give G9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Trois-Rivières.
Audience matching
Find more regions that resemble G9A
To find regions with a profile similar to G9A, begin with home ownership near 28.8% and household income near $42,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9A and the Canadian postal-region benchmark.
Owner households
28.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
57.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$42,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $42,800 | $85,788 | 50.1% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 28.8% | 66.5% | 37.7 percentage points below |
| One-person households | 57.0% | 29.4% | 27.6 percentage points above |
| Families with children | 16.9% | 34.0% | 17.1 percentage points below |
| Bachelor's degree or higher | 15.8% | 26.5% | 10.7 percentage points below |
| Immigrant population | 4.3% | 22.9% | 18.6 percentage points below |
| Worked from home | 12.3% | 23.8% | 11.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 52 local facility records with G9A. Culture and art is the largest represented category with 24 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care8
Culture and art24
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,115 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,914YouTube estimate · 62.5%
14,115Facebook estimate · 80.8%
8,712Instagram estimate · 49.9%
4,368TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest G9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 13.6%39.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.8%37.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 57.0%27.6 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Trois-Rivières postal regions
These regions share the Trois-Rivières postal community and are ordered by population similarity to G9A.
G9A audience questions
Using this postal-region profile
How large is the audience in G9A?
G9A represents 20,399 residents and 11,510 households in Trois-Rivières. The average household size is 1.7 people.
What demographic characteristics stand out in G9A?
Single-detached homes is 13.6%, 39.0 percentage points below the Canadian postal-region benchmark; Owner households is 28.8%, 37.7 percentage points below the Canadian postal-region benchmark; One-person households is 57.0%, 27.6 percentage points above the Canadian postal-region benchmark.
How does G9A compare with another postal region?
G9B is one useful Trois-Rivières postal-region comparison because its population is similar to G9A. It has 103.3% higher median income · 4.9 years younger on average.
How can I find other regions that match the G9A audience?
To find regions with a profile similar to G9A, begin with home ownership near 28.8% and household income near $42,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9A?
Import postal codes to measure customer concentration in G9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.