Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Félicien.
AudienceScoutG8K · Saint-FélicienLoading the G8K boundary…
Selected postal region
Market profile
A market of 10,089 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8K different from the typical Canadian postal region.
Population10,089
Households4,685
Median income$67,000
Average age45.6
G8K market summary
What distinguishes this postal-region audience
G8K represents 10,089 residents and 4,685 households in Saint-Félicien. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.4%, or 21.5 percentage points below the benchmark. Worked from home is 9.5%, 14.3 percentage points below the benchmark.
For campaign planning, these patterns give G8K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Félicien.
Audience matching
Find more regions that resemble G8K
To find regions with a profile similar to G8K, begin with university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8K and the Canadian postal-region benchmark.
Worked from home
9.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
66.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G8K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 72.1% | 66.5% | 5.6 percentage points above |
| One-person households | 36.2% | 29.4% | 6.9 percentage points above |
| Families with children | 26.7% | 34.0% | 7.3 percentage points below |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 9.5% | 23.8% | 14.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with G8K. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art2
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,627 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,043YouTube estimate · 61.2%
6,627Facebook estimate · 80.4%
3,982Instagram estimate · 48.3%
1,926TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest G8K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 9.5%14.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 66.2%13.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Félicien with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8K audience questions
Using this postal-region profile
How large is the audience in G8K?
G8K represents 10,089 residents and 4,685 households in Saint-Félicien. The average household size is 2.1 people.
What demographic characteristics stand out in G8K?
Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Worked from home is 9.5%, 14.3 percentage points below the Canadian postal-region benchmark; Single-detached homes is 66.2%, 13.6 percentage points above the Canadian postal-region benchmark.
How does G8K compare with another postal region?
G8H is one useful Quebec market comparison because its population is similar to G8K. It has 6.3% lower median income · 2.2 years older on average.
How can I find other regions that match the G8K audience?
To find regions with a profile similar to G8K, begin with university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8K?
Import postal codes to measure customer concentration in G8K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.