Immigrant population
3.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G3E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Émile.
AudienceScoutG3E · Saint-ÉmileLoading the G3E boundary…
Selected postal region
Market profile
A market of 16,115 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3E different from the typical Canadian postal region.
Population16,115
Households6,270
Median income$103,000
Average age37.6
G3E market summary
What distinguishes this postal-region audience
G3E represents 16,115 residents and 6,270 households in Saint-Émile. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.8%, or 19.1 percentage points below the benchmark. Owner households is 81.9%, 15.4 percentage points above the benchmark.
For campaign planning, these patterns give G3E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Émile.
Audience matching
Find more regions that resemble G3E
To find regions with a profile similar to G3E, begin with home ownership near 81.9% and families with children near 45.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3E and the Canadian postal-region benchmark.
Owner households
81.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
45.5%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How G3E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 81.9% | 66.5% | 15.4 percentage points above |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 45.5% | 34.0% | 11.5 percentage points above |
| Bachelor's degree or higher | 18.4% | 26.5% | 8.1 percentage points below |
| Immigrant population | 3.8% | 22.9% | 19.1 percentage points below |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with G3E. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care1
Culture and art0
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,896 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,923YouTube estimate · 65.6%
9,896Facebook estimate · 81.9%
6,350Instagram estimate · 52.6%
3,194TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest G3E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.8%19.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 81.9%15.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 45.5%11.5 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Émile with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3E audience questions
Using this postal-region profile
How large is the audience in G3E?
G3E represents 16,115 residents and 6,270 households in Saint-Émile. The average household size is 2.6 people.
What demographic characteristics stand out in G3E?
Immigrant population is 3.8%, 19.1 percentage points below the Canadian postal-region benchmark; Owner households is 81.9%, 15.4 percentage points above the Canadian postal-region benchmark; Families with children is 45.5%, 11.5 percentage points above the Canadian postal-region benchmark.
How does G3E compare with another postal region?
G9N is one useful Quebec market comparison because its population is similar to G3E. It has 56.9% lower median income · 12.6 years older on average.
How can I find other regions that match the G3E audience?
To find regions with a profile similar to G3E, begin with home ownership near 81.9% and families with children near 45.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3E?
Import postal codes to measure customer concentration in G3E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.