Immigrant population
1.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G9T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Grand-Mère.
AudienceScoutG9T · Grand-MèreLoading the G9T boundary…
Selected postal region
Market profile
A market of 15,940 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9T different from the typical Canadian postal region.
Population15,940
Households8,000
Median income$54,000
Average age50.0
G9T market summary
What distinguishes this postal-region audience
G9T represents 15,940 residents and 8,000 households in Grand-Mère. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.6%, or 21.3 percentage points below the benchmark. Median household income is $54,000, 37.1% below the benchmark.
For campaign planning, these patterns give G9T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Grand-Mère.
Audience matching
Find more regions that resemble G9T
To find regions with a profile similar to G9T, begin with household income near $54,000 and university education near 10.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9T and the Canadian postal-region benchmark.
Median household income
$54,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
10.9%Use direct, practical language that demonstrates the everyday value of the offer.
One-person households
42.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G9T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,000 | $85,788 | 37.1% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 59.6% | 66.5% | 6.9 percentage points below |
| One-person households | 42.9% | 29.4% | 13.5 percentage points above |
| Families with children | 22.3% | 34.0% | 11.7 percentage points below |
| Bachelor's degree or higher | 10.9% | 26.5% | 15.6 percentage points below |
| Immigrant population | 1.6% | 22.9% | 21.3 percentage points below |
| Worked from home | 11.4% | 23.8% | 12.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with G9T. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care3
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,858 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,039YouTube estimate · 59.0%
10,858Facebook estimate · 79.7%
6,256Instagram estimate · 45.9%
2,889TikTok estimate · 21.2%
Practical campaign implications
Turn the strongest G9T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.6%21.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $54,00037.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 10.9%15.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Grand-Mère with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G9T audience questions
Using this postal-region profile
How large is the audience in G9T?
G9T represents 15,940 residents and 8,000 households in Grand-Mère. The average household size is 1.9 people.
What demographic characteristics stand out in G9T?
Immigrant population is 1.6%, 21.3 percentage points below the Canadian postal-region benchmark; Median household income is $54,000, 37.1% below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.9%, 15.6 percentage points below the Canadian postal-region benchmark.
How does G9T compare with another postal region?
G3E is one useful Quebec market comparison because its population is similar to G9T. It has 90.7% higher median income · 12.4 years younger on average.
How can I find other regions that match the G9T audience?
To find regions with a profile similar to G9T, begin with household income near $54,000 and university education near 10.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9T?
Import postal codes to measure customer concentration in G9T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.