Immigrant population
1.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Alma North.
AudienceScoutG8E · Alma NorthLoading the G8E boundary…
Selected postal region
Market profile
A market of 3,837 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8E different from the typical Canadian postal region.
Population3,837
Households1,575
Median income$77,000
Average age43.2
G8E market summary
What distinguishes this postal-region audience
G8E represents 3,837 residents and 1,575 households in Alma North. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.2%, or 21.7 percentage points below the benchmark. Single-detached homes is 72.7%, 20.1 percentage points above the benchmark.
For campaign planning, these patterns give G8E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Alma North.
Audience matching
Find more regions that resemble G8E
To find regions with a profile similar to G8E, begin with university education near 8.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8E and the Canadian postal-region benchmark.
Single-detached homes
72.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
8.9%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
11.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How G8E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 76.9% | 66.5% | 10.4 percentage points above |
| One-person households | 26.7% | 29.4% | 2.7 percentage points below |
| Families with children | 33.0% | 34.0% | 1.0 percentage points below |
| Bachelor's degree or higher | 8.9% | 26.5% | 17.6 percentage points below |
| Immigrant population | 1.2% | 22.9% | 21.7 percentage points below |
| Worked from home | 11.0% | 23.8% | 12.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with G8E. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,478 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,919YouTube estimate · 62.7%
2,478Facebook estimate · 80.9%
1,522Instagram estimate · 49.7%
745TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G8E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.2%21.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 72.7%20.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 8.9%17.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Alma North with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8E audience questions
Using this postal-region profile
How large is the audience in G8E?
G8E represents 3,837 residents and 1,575 households in Alma North. The average household size is 2.4 people.
What demographic characteristics stand out in G8E?
Immigrant population is 1.2%, 21.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 72.7%, 20.1 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 8.9%, 17.6 percentage points below the Canadian postal-region benchmark.
How does G8E compare with another postal region?
G9C is one useful Quebec market comparison because its population is similar to G8E. It has 26.0% higher median income · 3.6 years younger on average.
How can I find other regions that match the G8E audience?
To find regions with a profile similar to G8E, begin with university education near 8.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8E?
Import postal codes to measure customer concentration in G8E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.