Immigrant population
0.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Roberval.
AudienceScoutG8H · RobervalLoading the G8H boundary…
Selected postal region
Market profile
A market of 10,040 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8H different from the typical Canadian postal region.
Population10,040
Households4,615
Median income$62,800
Average age47.8
G8H market summary
What distinguishes this postal-region audience
G8H represents 10,040 residents and 4,615 households in Roberval. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 0.5%, or 22.4 percentage points below the benchmark. Worked from home is 7.8%, 16.0 percentage points below the benchmark.
For campaign planning, these patterns give G8H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Roberval.
Audience matching
Find more regions that resemble G8H
To find regions with a profile similar to G8H, begin with household income near $62,800 and university education near 13.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8H and the Canadian postal-region benchmark.
Worked from home
7.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$62,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
13.1%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G8H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,800 | $85,788 | 26.8% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 68.3% | 66.5% | 1.8 percentage points above |
| One-person households | 38.2% | 29.4% | 8.9 percentage points above |
| Families with children | 26.3% | 34.0% | 7.7 percentage points below |
| Bachelor's degree or higher | 13.1% | 26.5% | 13.4 percentage points below |
| Immigrant population | 0.5% | 22.9% | 22.4 percentage points below |
| Worked from home | 7.8% | 23.8% | 16.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with G8H. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care7
Culture and art3
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,694 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,024YouTube estimate · 60.1%
6,694Facebook estimate · 80.1%
3,933Instagram estimate · 47.1%
1,850TikTok estimate · 22.1%
Practical campaign implications
Turn the strongest G8H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 0.5%22.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 7.8%16.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Median household income: $62,80026.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Roberval with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8H audience questions
Using this postal-region profile
How large is the audience in G8H?
G8H represents 10,040 residents and 4,615 households in Roberval. The average household size is 2.0 people.
What demographic characteristics stand out in G8H?
Immigrant population is 0.5%, 22.4 percentage points below the Canadian postal-region benchmark; Worked from home is 7.8%, 16.0 percentage points below the Canadian postal-region benchmark; Median household income is $62,800, 26.8% below the Canadian postal-region benchmark.
How does G8H compare with another postal region?
G3G is one useful Quebec market comparison because its population is similar to G8H. It has 44.9% higher median income · 8.4 years younger on average.
How can I find other regions that match the G8H audience?
To find regions with a profile similar to G8H, begin with household income near $62,800 and university education near 13.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8H?
Import postal codes to measure customer concentration in G8H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.