Single-detached homes
2.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mercier.
AudienceScoutH1M · MercierLoading the H1M boundary…
Selected postal region
Market profile
A market of 29,352 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1M different from the typical Canadian postal region.
Population29,352
Households13,805
Median income$65,000
Average age46.8
H1M market summary
What distinguishes this postal-region audience
H1M represents 29,352 residents and 13,805 households in Mercier. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 2.3%, or 50.3 percentage points below the benchmark. Owner households is 42.7%, 23.8 percentage points below the benchmark.
For campaign planning, these patterns give H1M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mercier.
Audience matching
Find more regions that resemble H1M
To find regions with a profile similar to H1M, begin with home ownership near 42.7% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1M and the Canadian postal-region benchmark.
Owner households
42.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
41.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$65,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 42.7% | 66.5% | 23.8 percentage points below |
| One-person households | 41.9% | 29.4% | 12.5 percentage points above |
| Families with children | 28.0% | 34.0% | 6.0 percentage points below |
| Bachelor's degree or higher | 28.5% | 26.5% | 2.0 percentage points above |
| Immigrant population | 33.4% | 22.9% | 10.5 percentage points above |
| Worked from home | 24.2% | 23.8% | 0.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with H1M. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care5
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,608 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,007YouTube estimate · 61.7%
19,608Facebook estimate · 80.6%
11,834Instagram estimate · 48.7%
5,688TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest H1M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 2.3%50.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 42.7%23.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 41.9%12.5 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Mercier postal regions
These regions share the Mercier postal community and are ordered by population similarity to H1M.
H1M audience questions
Using this postal-region profile
How large is the audience in H1M?
H1M represents 29,352 residents and 13,805 households in Mercier. The average household size is 2.1 people.
What demographic characteristics stand out in H1M?
Single-detached homes is 2.3%, 50.3 percentage points below the Canadian postal-region benchmark; Owner households is 42.7%, 23.8 percentage points below the Canadian postal-region benchmark; One-person households is 41.9%, 12.5 percentage points above the Canadian postal-region benchmark.
How does H1M compare with another postal region?
H1N is one useful Mercier postal-region comparison because its population is similar to H1M. It has 9.5% lower median income · 3.3 years younger on average.
How can I find other regions that match the H1M audience?
To find regions with a profile similar to H1M, begin with home ownership near 42.7% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1M?
Import postal codes to measure customer concentration in H1M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.