Single-detached homes
5.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mercier.
AudienceScoutH1N · MercierLoading the H1N boundary…
Selected postal region
Market profile
A market of 24,444 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1N different from the typical Canadian postal region.
Population24,444
Households12,045
Median income$58,800
Average age43.5
H1N market summary
What distinguishes this postal-region audience
H1N represents 24,444 residents and 12,045 households in Mercier. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.3%, or 47.3 percentage points below the benchmark. Owner households is 30.9%, 35.6 percentage points below the benchmark.
For campaign planning, these patterns give H1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mercier.
Audience matching
Find more regions that resemble H1N
To find regions with a profile similar to H1N, begin with home ownership near 30.9% and household income near $58,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1N and the Canadian postal-region benchmark.
Owner households
30.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
46.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$58,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,800 | $85,788 | 31.5% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 30.9% | 66.5% | 35.6 percentage points below |
| One-person households | 46.5% | 29.4% | 17.1 percentage points above |
| Families with children | 25.3% | 34.0% | 8.7 percentage points below |
| Bachelor's degree or higher | 26.8% | 26.5% | 0.3 percentage points above |
| Immigrant population | 25.4% | 22.9% | 2.5 percentage points above |
| Worked from home | 26.2% | 23.8% | 2.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 27 local facility records with H1N. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care9
Culture and art2
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,484 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,112YouTube estimate · 65.0%
16,484Facebook estimate · 81.7%
10,488Instagram estimate · 52.0%
5,249TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest H1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.3%47.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 30.9%35.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 46.5%17.1 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Mercier postal regions
These regions share the Mercier postal community and are ordered by population similarity to H1N.
H1N audience questions
Using this postal-region profile
How large is the audience in H1N?
H1N represents 24,444 residents and 12,045 households in Mercier. The average household size is 1.9 people.
What demographic characteristics stand out in H1N?
Single-detached homes is 5.3%, 47.3 percentage points below the Canadian postal-region benchmark; Owner households is 30.9%, 35.6 percentage points below the Canadian postal-region benchmark; One-person households is 46.5%, 17.1 percentage points above the Canadian postal-region benchmark.
How does H1N compare with another postal region?
H1M is one useful Mercier postal-region comparison because its population is similar to H1N. It has 10.5% higher median income · 3.3 years older on average.
How can I find other regions that match the H1N audience?
To find regions with a profile similar to H1N, begin with home ownership near 30.9% and household income near $58,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1N?
Import postal codes to measure customer concentration in H1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.