Single-detached homes
71.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J6R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mercier.
AudienceScoutJ6R · MercierLoading the J6R boundary…
Selected postal region
Market profile
A market of 14,626 people
Size the opportunity, understand its household composition, and identify the local patterns that make J6R different from the typical Canadian postal region.
Population14,626
Households5,400
Median income$100,000
Average age38.1
J6R market summary
What distinguishes this postal-region audience
J6R represents 14,626 residents and 5,400 households in Mercier. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 71.1%, or 18.5 percentage points above the benchmark. Owner households is 80.8%, 14.3 percentage points above the benchmark.
For campaign planning, these patterns give J6R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mercier.
Audience matching
Find more regions that resemble J6R
To find regions with a profile similar to J6R, begin with home ownership near 80.8% and families with children near 45.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J6R and the Canadian postal-region benchmark.
Owner households
80.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
11.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Families with children
45.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J6R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J6R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 80.8% | 66.5% | 14.3 percentage points above |
| One-person households | 20.3% | 29.4% | 9.1 percentage points below |
| Families with children | 45.2% | 34.0% | 11.2 percentage points above |
| Bachelor's degree or higher | 17.2% | 26.5% | 9.3 percentage points below |
| Immigrant population | 11.5% | 22.9% | 11.4 percentage points below |
| Worked from home | 18.4% | 23.8% | 5.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with J6R. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,922 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,122YouTube estimate · 65.3%
8,922Facebook estimate · 81.8%
5,708Instagram estimate · 52.3%
2,874TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest J6R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 71.1%18.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 80.8%14.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 11.5%11.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Mercier postal regions
These regions share the Mercier postal community and are ordered by population similarity to J6R.
J6R audience questions
Using this postal-region profile
How large is the audience in J6R?
J6R represents 14,626 residents and 5,400 households in Mercier. The average household size is 2.7 people.
What demographic characteristics stand out in J6R?
Single-detached homes is 71.1%, 18.5 percentage points above the Canadian postal-region benchmark; Owner households is 80.8%, 14.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 11.5%, 11.4 percentage points below the Canadian postal-region benchmark.
How does J6R compare with another postal region?
H1N is one useful Mercier postal-region comparison because its population is similar to J6R. It has 41.2% lower median income · 5.4 years older on average.
How can I find other regions that match the J6R audience?
To find regions with a profile similar to J6R, begin with home ownership near 80.8% and families with children near 45.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J6R?
Import postal codes to measure customer concentration in J6R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.