Single-detached homes
10.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Laurent.
AudienceScoutH4L · Saint-LaurentLoading the H4L boundary…
Selected postal region
Market profile
A market of 36,216 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4L different from the typical Canadian postal region.
Population36,216
Households14,175
Median income$67,500
Average age40.9
H4L market summary
What distinguishes this postal-region audience
H4L represents 36,216 residents and 14,175 households in Saint-Laurent. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 10.5%, or 42.1 percentage points below the benchmark. Immigrant population is 52.7%, 29.8 percentage points above the benchmark.
For campaign planning, these patterns give H4L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Laurent.
Audience matching
Find more regions that resemble H4L
To find regions with a profile similar to H4L, begin with home ownership near 43.4% and household income near $67,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4L and the Canadian postal-region benchmark.
Immigrant population
52.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
43.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$67,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H4L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,500 | $85,788 | 21.3% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 43.4% | 66.5% | 23.1 percentage points below |
| One-person households | 31.5% | 29.4% | 2.1 percentage points above |
| Families with children | 40.2% | 34.0% | 6.2 percentage points above |
| Bachelor's degree or higher | 34.5% | 26.5% | 8.0 percentage points above |
| Immigrant population | 52.7% | 22.9% | 29.8 percentage points above |
| Worked from home | 25.9% | 23.8% | 2.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 39 local facility records with H4L. Education is the largest represented category with 23 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education23
Health care5
Culture and art4
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,196 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,491YouTube estimate · 65.1%
23,196Facebook estimate · 81.7%
14,927Instagram estimate · 52.5%
7,716TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest H4L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 10.5%42.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 52.7%29.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 43.4%23.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Saint-Laurent postal regions
These regions share the Saint-Laurent postal community and are ordered by population similarity to H4L.
H4L audience questions
Using this postal-region profile
How large is the audience in H4L?
H4L represents 36,216 residents and 14,175 households in Saint-Laurent. The average household size is 2.5 people.
What demographic characteristics stand out in H4L?
Single-detached homes is 10.5%, 42.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 52.7%, 29.8 percentage points above the Canadian postal-region benchmark; Owner households is 43.4%, 23.1 percentage points below the Canadian postal-region benchmark.
How does H4L compare with another postal region?
H4R is one useful Saint-Laurent postal-region comparison because its population is similar to H4L. It has 31.9% higher median income · 1.6 years younger on average.
How can I find other regions that match the H4L audience?
To find regions with a profile similar to H4L, begin with home ownership near 43.4% and household income near $67,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4L?
Import postal codes to measure customer concentration in H4L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.