Single-detached homes
7.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Laurent.
AudienceScoutH4S · Saint-LaurentLoading the H4S boundary…
Selected postal region
Market profile
A market of 567 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4S different from the typical Canadian postal region.
Population567
Households215
Median income$106,000
Average age39.5
H4S market summary
What distinguishes this postal-region audience
H4S represents 567 residents and 215 households in Saint-Laurent. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.0%, or 45.6 percentage points below the benchmark. Bachelor's degree or higher is 44.9%, 18.4 percentage points above the benchmark.
For campaign planning, these patterns give H4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Laurent.
Audience matching
Find more regions that resemble H4S
To find regions with a profile similar to H4S, begin with university education near 44.9% and families with children near 51.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4S and the Canadian postal-region benchmark.
Bachelor's degree or higher
44.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
41.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
51.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How H4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $106,000 | $85,788 | 23.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 81.8% | 66.5% | 15.3 percentage points above |
| One-person households | 25.6% | 29.4% | 3.8 percentage points below |
| Families with children | 51.2% | 34.0% | 17.2 percentage points above |
| Bachelor's degree or higher | 44.9% | 26.5% | 18.4 percentage points above |
| Immigrant population | 41.0% | 22.9% | 18.1 percentage points above |
| Worked from home | 34.5% | 23.8% | 10.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with H4S. Recreation is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 350 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
273YouTube estimate · 63.1%
350Facebook estimate · 81.1%
216Instagram estimate · 49.9%
105TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest H4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.0%45.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 44.9%18.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 41.0%18.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Saint-Laurent postal regions
These regions share the Saint-Laurent postal community and are ordered by population similarity to H4S.
H4S audience questions
Using this postal-region profile
How large is the audience in H4S?
H4S represents 567 residents and 215 households in Saint-Laurent. The average household size is 2.6 people.
What demographic characteristics stand out in H4S?
Single-detached homes is 7.0%, 45.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 44.9%, 18.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 41.0%, 18.1 percentage points above the Canadian postal-region benchmark.
How does H4S compare with another postal region?
H4T is one useful Saint-Laurent postal-region comparison because its population is similar to H4S. It has Similar population size for market comparison.
How can I find other regions that match the H4S audience?
To find regions with a profile similar to H4S, begin with university education near 44.9% and families with children near 51.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4S?
Import postal codes to measure customer concentration in H4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.