Single-detached homes
1.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Laurent.
AudienceScoutH4N · Saint-LaurentLoading the H4N boundary…
Selected postal region
Market profile
A market of 30,199 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4N different from the typical Canadian postal region.
Population30,199
Households12,070
Median income$61,600
Average age38.1
H4N market summary
What distinguishes this postal-region audience
H4N represents 30,199 residents and 12,070 households in Saint-Laurent. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.8%, or 50.8 percentage points below the benchmark. Immigrant population is 61.7%, 38.8 percentage points above the benchmark.
For campaign planning, these patterns give H4N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Laurent.
Audience matching
Find more regions that resemble H4N
To find regions with a profile similar to H4N, begin with home ownership near 29.3% and household income near $61,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4N and the Canadian postal-region benchmark.
Immigrant population
61.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
29.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$61,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H4N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,600 | $85,788 | 28.2% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 29.3% | 66.5% | 37.2 percentage points below |
| One-person households | 34.8% | 29.4% | 5.4 percentage points above |
| Families with children | 42.8% | 34.0% | 8.8 percentage points above |
| Bachelor's degree or higher | 33.4% | 26.5% | 6.9 percentage points above |
| Immigrant population | 61.7% | 22.9% | 38.8 percentage points above |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with H4N. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care0
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,855 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,317YouTube estimate · 66.8%
18,855Facebook estimate · 82.3%
12,398Instagram estimate · 54.1%
6,434TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest H4N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.8%50.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 61.7%38.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 29.3%37.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Saint-Laurent postal regions
These regions share the Saint-Laurent postal community and are ordered by population similarity to H4N.
H4N audience questions
Using this postal-region profile
How large is the audience in H4N?
H4N represents 30,199 residents and 12,070 households in Saint-Laurent. The average household size is 2.5 people.
What demographic characteristics stand out in H4N?
Single-detached homes is 1.8%, 50.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 61.7%, 38.8 percentage points above the Canadian postal-region benchmark; Owner households is 29.3%, 37.2 percentage points below the Canadian postal-region benchmark.
How does H4N compare with another postal region?
H4R is one useful Saint-Laurent postal-region comparison because its population is similar to H4N. It has 44.5% higher median income · 1.2 years older on average.
How can I find other regions that match the H4N audience?
To find regions with a profile similar to H4N, begin with home ownership near 29.3% and household income near $61,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4N?
Import postal codes to measure customer concentration in H4N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.