Owner households
77.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
H7E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Duvernay.
AudienceScoutH7E · DuvernayLoading the H7E boundary…
Selected postal region
Market profile
A market of 26,590 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7E different from the typical Canadian postal region.
Population26,590
Households10,150
Median income$100,000
Average age42.4
H7E market summary
What distinguishes this postal-region audience
H7E represents 26,590 residents and 10,150 households in Duvernay. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 77.8%, or 11.3 percentage points above the benchmark. Families with children is 44.7%, 10.7 percentage points above the benchmark.
For campaign planning, these patterns give H7E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Duvernay.
Audience matching
Find more regions that resemble H7E
To find regions with a profile similar to H7E, begin with home ownership near 77.8% and families with children near 44.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7E and the Canadian postal-region benchmark.
Families with children
44.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
23.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How H7E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 77.8% | 66.5% | 11.3 percentage points above |
| One-person households | 23.5% | 29.4% | 5.9 percentage points below |
| Families with children | 44.7% | 34.0% | 10.7 percentage points above |
| Bachelor's degree or higher | 30.3% | 26.5% | 3.8 percentage points above |
| Immigrant population | 25.3% | 22.9% | 2.4 percentage points above |
| Worked from home | 24.9% | 23.8% | 1.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 41 local facility records with H7E. Recreation is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care2
Culture and art4
Recreation20
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,122 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,277YouTube estimate · 62.7%
17,122Facebook estimate · 80.9%
10,629Instagram estimate · 50.2%
5,379TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest H7E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 77.8%11.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 44.7%10.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Duvernay with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H7E audience questions
Using this postal-region profile
How large is the audience in H7E?
H7E represents 26,590 residents and 10,150 households in Duvernay. The average household size is 2.6 people.
What demographic characteristics stand out in H7E?
Owner households is 77.8%, 11.3 percentage points above the Canadian postal-region benchmark; Families with children is 44.7%, 10.7 percentage points above the Canadian postal-region benchmark; Median household income is $100,000, 16.6% above the Canadian postal-region benchmark.
How does H7E compare with another postal region?
H1S is one useful Quebec market comparison because its population is similar to H7E. It has 37.6% lower median income · 1.4 years older on average.
How can I find other regions that match the H7E audience?
To find regions with a profile similar to H7E, begin with home ownership near 77.8% and families with children near 44.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7E?
Import postal codes to measure customer concentration in H7E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.