Bachelor's degree or higher
39.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
H9R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pointe-Claire.
AudienceScoutH9R · Pointe-ClaireLoading the H9R boundary…
Selected postal region
Market profile
A market of 26,002 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9R different from the typical Canadian postal region.
Population26,002
Households9,920
Median income$93,000
Average age46.4
H9R market summary
What distinguishes this postal-region audience
H9R represents 26,002 residents and 9,920 households in Pointe-Claire. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 39.0%, or 12.5 percentage points above the benchmark. Worked from home is 35.5%, 11.7 percentage points above the benchmark.
For campaign planning, these patterns give H9R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pointe-Claire.
Audience matching
Find more regions that resemble H9R
To find regions with a profile similar to H9R, begin with university education near 39.0% and families with children near 41.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9R and the Canadian postal-region benchmark.
Worked from home
35.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Families with children
41.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Population age 65+
26.1%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How H9R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 70.5% | 66.5% | 4.0 percentage points above |
| One-person households | 28.7% | 29.4% | 0.7 percentage points below |
| Families with children | 41.8% | 34.0% | 7.8 percentage points above |
| Bachelor's degree or higher | 39.0% | 26.5% | 12.5 percentage points above |
| Immigrant population | 28.2% | 22.9% | 5.3 percentage points above |
| Worked from home | 35.5% | 23.8% | 11.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 20 local facility records with H9R. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care6
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,121 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,074YouTube estimate · 61.5%
17,121Facebook estimate · 80.5%
10,344Instagram estimate · 48.6%
5,037TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest H9R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 39.0%12.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 35.5%11.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Families with children: 41.8%7.8 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Pointe-Claire with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9R audience questions
Using this postal-region profile
How large is the audience in H9R?
H9R represents 26,002 residents and 9,920 households in Pointe-Claire. The average household size is 2.4 people.
What demographic characteristics stand out in H9R?
Bachelor's degree or higher is 39.0%, 12.5 percentage points above the Canadian postal-region benchmark; Worked from home is 35.5%, 11.7 percentage points above the Canadian postal-region benchmark; Families with children is 41.8%, 7.8 percentage points above the Canadian postal-region benchmark.
How does H9R compare with another postal region?
H8S is one useful Quebec market comparison because its population is similar to H9R. It has 35.1% lower median income · 4.1 years younger on average.
How can I find other regions that match the H9R audience?
To find regions with a profile similar to H9R, begin with university education near 39.0% and families with children near 41.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9R?
Import postal codes to measure customer concentration in H9R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.