Single-detached homes
0.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Centre-Sud South.
AudienceScoutH2L · Centre-Sud SouthLoading the H2L boundary…
Selected postal region
Market profile
A market of 27,057 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2L different from the typical Canadian postal region.
Population27,057
Households15,490
Median income$57,200
Average age41.4
H2L market summary
What distinguishes this postal-region audience
H2L represents 27,057 residents and 15,490 households in Centre-Sud South. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.2%, or 52.4 percentage points below the benchmark. Owner households is 28.3%, 38.2 percentage points below the benchmark.
For campaign planning, these patterns give H2L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Centre-Sud South.
Audience matching
Find more regions that resemble H2L
To find regions with a profile similar to H2L, begin with home ownership near 28.3% and university education near 52.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2L and the Canadian postal-region benchmark.
Owner households
28.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
55.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
52.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H2L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $57,200 | $85,788 | 33.3% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 28.3% | 66.5% | 38.2 percentage points below |
| One-person households | 55.7% | 29.4% | 26.4 percentage points above |
| Families with children | 12.4% | 34.0% | 21.6 percentage points below |
| Bachelor's degree or higher | 52.6% | 26.5% | 26.1 percentage points above |
| Immigrant population | 25.8% | 22.9% | 2.9 percentage points above |
| Worked from home | 44.1% | 23.8% | 20.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with H2L. Culture and art is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care7
Culture and art25
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,570 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,294YouTube estimate · 69.1%
19,570Facebook estimate · 82.9%
13,363Instagram estimate · 56.6%
7,200TikTok estimate · 30.5%
Practical campaign implications
Turn the strongest H2L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.2%52.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.3%38.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 55.7%26.4 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Centre-Sud South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H2L audience questions
Using this postal-region profile
How large is the audience in H2L?
H2L represents 27,057 residents and 15,490 households in Centre-Sud South. The average household size is 1.7 people.
What demographic characteristics stand out in H2L?
Single-detached homes is 0.2%, 52.4 percentage points below the Canadian postal-region benchmark; Owner households is 28.3%, 38.2 percentage points below the Canadian postal-region benchmark; One-person households is 55.7%, 26.4 percentage points above the Canadian postal-region benchmark.
How does H2L compare with another postal region?
H2J is one useful Quebec market comparison because its population is similar to H2L. It has 22.4% higher median income · 4.4 years younger on average.
How can I find other regions that match the H2L audience?
To find regions with a profile similar to H2L, begin with home ownership near 28.3% and university education near 52.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2L?
Import postal codes to measure customer concentration in H2L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.