Families with children
40.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Quebec postal region
H7M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vimont.
AudienceScoutH7M · VimontLoading the H7M boundary…
Selected postal region
Market profile
A market of 27,729 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7M different from the typical Canadian postal region.
Population27,729
Households10,625
Median income$86,000
Average age45.0
H7M market summary
What distinguishes this postal-region audience
H7M represents 27,729 residents and 10,625 households in Vimont. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is families with children: 40.1%, or 6.1 percentage points above the benchmark. Immigrant population is 28.3%, 5.4 percentage points above the benchmark.
For campaign planning, these patterns give H7M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vimont.
Audience matching
Find more regions that resemble H7M
To find regions with a profile similar to H7M, begin with families with children near 40.1% and university education near 21.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7M and the Canadian postal-region benchmark.
Immigrant population
28.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
21.2%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
19.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How H7M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 69.3% | 66.5% | 2.8 percentage points above |
| One-person households | 26.7% | 29.4% | 2.7 percentage points below |
| Families with children | 40.1% | 34.0% | 6.1 percentage points above |
| Bachelor's degree or higher | 21.2% | 26.5% | 5.3 percentage points below |
| Immigrant population | 28.3% | 22.9% | 5.4 percentage points above |
| Worked from home | 19.4% | 23.8% | 4.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 24 local facility records with H7M. Recreation is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care4
Culture and art0
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,343 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,107YouTube estimate · 62.0%
18,343Facebook estimate · 80.7%
11,219Instagram estimate · 49.3%
5,556TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest H7M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Families with children: 40.1%6.1 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Immigrant population: 28.3%5.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 21.2%5.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Vimont with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H7M audience questions
Using this postal-region profile
How large is the audience in H7M?
H7M represents 27,729 residents and 10,625 households in Vimont. The average household size is 2.5 people.
What demographic characteristics stand out in H7M?
Families with children is 40.1%, 6.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 28.3%, 5.4 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 21.2%, 5.3 percentage points below the Canadian postal-region benchmark.
How does H7M compare with another postal region?
H7X is one useful Quebec market comparison because its population is similar to H7M. It has 24.4% higher median income · 4.8 years younger on average.
How can I find other regions that match the H7M audience?
To find regions with a profile similar to H7M, begin with families with children near 40.1% and university education near 21.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7M?
Import postal codes to measure customer concentration in H7M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.