Single-detached homes
3.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H8R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Pierre.
AudienceScoutH8R · Saint-PierreLoading the H8R boundary…
Selected postal region
Market profile
A market of 31,491 people
Size the opportunity, understand its household composition, and identify the local patterns that make H8R different from the typical Canadian postal region.
Population31,491
Households13,600
Median income$62,000
Average age40.0
H8R market summary
What distinguishes this postal-region audience
H8R represents 31,491 residents and 13,600 households in Saint-Pierre. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 3.6%, or 49.0 percentage points below the benchmark. Owner households is 32.3%, 34.2 percentage points below the benchmark.
For campaign planning, these patterns give H8R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Pierre.
Audience matching
Find more regions that resemble H8R
To find regions with a profile similar to H8R, begin with home ownership near 32.3% and household income near $62,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H8R and the Canadian postal-region benchmark.
Owner households
32.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$62,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
35.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How H8R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H8R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,000 | $85,788 | 27.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 32.3% | 66.5% | 34.2 percentage points below |
| One-person households | 36.4% | 29.4% | 7.0 percentage points above |
| Families with children | 35.9% | 34.0% | 1.9 percentage points above |
| Bachelor's degree or higher | 21.6% | 26.5% | 4.9 percentage points below |
| Immigrant population | 35.3% | 22.9% | 12.4 percentage points above |
| Worked from home | 19.6% | 23.8% | 4.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with H8R. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art2
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,123 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,091YouTube estimate · 65.4%
20,123Facebook estimate · 81.8%
12,992Instagram estimate · 52.8%
6,714TikTok estimate · 27.3%
Practical campaign implications
Turn the strongest H8R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 3.6%49.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 32.3%34.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $62,00027.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Pierre with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H8R audience questions
Using this postal-region profile
How large is the audience in H8R?
H8R represents 31,491 residents and 13,600 households in Saint-Pierre. The average household size is 2.3 people.
What demographic characteristics stand out in H8R?
Single-detached homes is 3.6%, 49.0 percentage points below the Canadian postal-region benchmark; Owner households is 32.3%, 34.2 percentage points below the Canadian postal-region benchmark; Median household income is $62,000, 27.7% below the Canadian postal-region benchmark.
How does H8R compare with another postal region?
H1T is one useful Quebec market comparison because its population is similar to H8R. It has 6.5% lower median income · 3.0 years older on average.
How can I find other regions that match the H8R audience?
To find regions with a profile similar to H8R, begin with home ownership near 32.3% and household income near $62,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H8R?
Import postal codes to measure customer concentration in H8R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.