Single-detached homes
4.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Outremont.
AudienceScoutH2V · OutremontLoading the H2V boundary…
Selected postal region
Market profile
A market of 31,998 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2V different from the typical Canadian postal region.
Population31,998
Households12,680
Median income$90,000
Average age37.3
H2V market summary
What distinguishes this postal-region audience
H2V represents 31,998 residents and 12,680 households in Outremont. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 4.9%, or 47.7 percentage points below the benchmark. Bachelor's degree or higher is 53.6%, 27.1 percentage points above the benchmark.
For campaign planning, these patterns give H2V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Outremont.
Audience matching
Find more regions that resemble H2V
To find regions with a profile similar to H2V, begin with university education near 53.6% and home ownership near 47.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2V and the Canadian postal-region benchmark.
Bachelor's degree or higher
53.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
43.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
47.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How H2V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 47.5% | 66.5% | 19.0 percentage points below |
| One-person households | 35.9% | 29.4% | 6.5 percentage points above |
| Families with children | 35.1% | 34.0% | 1.1 percentage points above |
| Bachelor's degree or higher | 53.6% | 26.5% | 27.1 percentage points above |
| Immigrant population | 23.6% | 22.9% | 0.7 percentage points above |
| Worked from home | 43.1% | 23.8% | 19.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 41 local facility records with H2V. Education is the largest represented category with 26 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care1
Culture and art13
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,179 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,587YouTube estimate · 66.7%
19,179Facebook estimate · 82.1%
12,772Instagram estimate · 54.7%
6,905TikTok estimate · 29.6%
Practical campaign implications
Turn the strongest H2V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 4.9%47.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 53.6%27.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 43.1%19.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Outremont with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H2V audience questions
Using this postal-region profile
How large is the audience in H2V?
H2V represents 31,998 residents and 12,680 households in Outremont. The average household size is 2.5 people.
What demographic characteristics stand out in H2V?
Single-detached homes is 4.9%, 47.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 53.6%, 27.1 percentage points above the Canadian postal-region benchmark; Worked from home is 43.1%, 19.3 percentage points above the Canadian postal-region benchmark.
How does H2V compare with another postal region?
H8R is one useful Quebec market comparison because its population is similar to H2V. It has 31.1% lower median income · 2.7 years older on average.
How can I find other regions that match the H2V audience?
To find regions with a profile similar to H2V, begin with university education near 53.6% and home ownership near 47.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2V?
Import postal codes to measure customer concentration in H2V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.