Quebec postal region

J0H demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bois-Francs-Sud.

AudienceScoutJ0H · Bois-Francs-Sud
Loading the J0H boundary…
Postal code boundary map for J0H.

Market profile

A market of 52,946 people

Size the opportunity, understand its household composition, and identify the local patterns that make J0H different from the typical Canadian postal region.

Population52,946
Households22,055
Median income$75,000
Average age41.3

J0H market summary

What distinguishes this postal-region audience

J0H represents 52,946 residents and 22,055 households in Bois-Francs-Sud. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 78.4%, or 25.8 percentage points above the benchmark. Immigrant population is 2.1%, 20.8 percentage points below the benchmark.

For campaign planning, these patterns give J0H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bois-Francs-Sud.

Audience matching

Find more regions that resemble J0H

To find regions with a profile similar to J0H, begin with university education near 8.7% and home ownership near 75.4%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between J0H and the Canadian postal-region benchmark.

25.8 percentage points above benchmark

Single-detached homes

78.4%

Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

20.8 percentage points below benchmark

Immigrant population

2.1%

Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

17.8 percentage points below benchmark

Bachelor's degree or higher

8.7%

Use direct, practical language that demonstrates the everyday value of the offer.

8.9 percentage points above benchmark

Owner households

75.4%

Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

Detailed comparison

How J0H compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureJ0HCanada FSA benchmarkDifference
Median household income$75,000$85,78812.6% below
Average household size2.4 people2.4 people1.2% below
Owner households75.4%66.5%8.9 percentage points above
One-person households28.4%29.4%1.0 percentage points below
Families with children34.5%34.0%0.5 percentage points above
Bachelor's degree or higher8.7%26.5%17.8 percentage points below
Immigrant population2.1%22.9%20.8 percentage points below
Worked from home15.1%23.8%8.7 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 56 local facility records with J0H. Education is the largest represented category with 31 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education31
Health care3
Culture and art19
Recreation3

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 33,550 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

26,184YouTube estimate · 63.3%
33,550Facebook estimate · 81.1%
20,843Instagram estimate · 50.4%
10,309TikTok estimate · 24.9%

Practical campaign implications

Turn the strongest J0H signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 78.4%25.8 percentage points above the Canadian benchmark

    Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

  • Immigrant population: 2.1%20.8 percentage points below the Canadian benchmark

    Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

  • Bachelor's degree or higher: 8.7%17.8 percentage points below the Canadian benchmark

    Use direct, practical language that demonstrates the everyday value of the offer.

J0H audience questions

Using this postal-region profile

How large is the audience in J0H?

J0H represents 52,946 residents and 22,055 households in Bois-Francs-Sud. The average household size is 2.4 people.

What demographic characteristics stand out in J0H?

Single-detached homes is 78.4%, 25.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.1%, 20.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 8.7%, 17.8 percentage points below the Canadian postal-region benchmark.

How does J0H compare with another postal region?

J3L is one useful Quebec market comparison because its population is similar to J0H. It has 33.3% higher median income · 1.7 years younger on average.

How can I find other regions that match the J0H audience?

To find regions with a profile similar to J0H, begin with university education near 8.7% and home ownership near 75.4%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in J0H?

Import postal codes to measure customer concentration in J0H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.