Owner households
86.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J1R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Élie-d'Orford.
AudienceScoutJ1R · Saint-Élie-d'OrfordLoading the J1R boundary…
Selected postal region
Market profile
A market of 10,960 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1R different from the typical Canadian postal region.
Population10,960
Households4,220
Median income$95,000
Average age38.0
J1R market summary
What distinguishes this postal-region audience
J1R represents 10,960 residents and 4,220 households in Saint-Élie-d'Orford. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 86.1%, or 19.6 percentage points above the benchmark. Immigrant population is 3.7%, 19.2 percentage points below the benchmark.
For campaign planning, these patterns give J1R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Élie-d'Orford.
Audience matching
Find more regions that resemble J1R
To find regions with a profile similar to J1R, begin with home ownership near 86.1% and families with children near 43.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1R and the Canadian postal-region benchmark.
Immigrant population
3.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Single-detached homes
69.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
43.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J1R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 86.1% | 66.5% | 19.6 percentage points above |
| One-person households | 20.4% | 29.4% | 9.0 percentage points below |
| Families with children | 43.1% | 34.0% | 9.1 percentage points above |
| Bachelor's degree or higher | 19.6% | 26.5% | 6.9 percentage points below |
| Immigrant population | 3.7% | 22.9% | 19.2 percentage points below |
| Worked from home | 15.6% | 23.8% | 8.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with J1R. Recreation is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art1
Recreation8
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,701 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,347YouTube estimate · 65.3%
6,701Facebook estimate · 81.8%
4,281Instagram estimate · 52.3%
2,147TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest J1R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 86.1%19.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.7%19.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 69.5%16.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Élie-d'Orford with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J1R audience questions
Using this postal-region profile
How large is the audience in J1R?
J1R represents 10,960 residents and 4,220 households in Saint-Élie-d'Orford. The average household size is 2.6 people.
What demographic characteristics stand out in J1R?
Owner households is 86.1%, 19.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.7%, 19.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 69.5%, 16.9 percentage points above the Canadian postal-region benchmark.
How does J1R compare with another postal region?
J8E is one useful Quebec market comparison because its population is similar to J1R. It has 28.4% lower median income · 10.8 years older on average.
How can I find other regions that match the J1R audience?
To find regions with a profile similar to J1R, begin with home ownership near 86.1% and families with children near 43.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1R?
Import postal codes to measure customer concentration in J1R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.