Single-detached homes
27.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J4R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Lambert Central.
AudienceScoutJ4R · Saint-Lambert CentralLoading the J4R boundary…
Selected postal region
Market profile
A market of 10,674 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4R different from the typical Canadian postal region.
Population10,674
Households4,975
Median income$73,500
Average age44.9
J4R market summary
What distinguishes this postal-region audience
J4R represents 10,674 residents and 4,975 households in Saint-Lambert Central. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 27.9%, or 24.7 percentage points below the benchmark. Owner households is 51.8%, 14.7 percentage points below the benchmark.
For campaign planning, these patterns give J4R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Lambert Central.
Audience matching
Find more regions that resemble J4R
To find regions with a profile similar to J4R, begin with home ownership near 51.8% and university education near 39.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4R and the Canadian postal-region benchmark.
Owner households
51.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
42.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
39.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How J4R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 51.8% | 66.5% | 14.7 percentage points below |
| One-person households | 42.7% | 29.4% | 13.4 percentage points above |
| Families with children | 30.1% | 34.0% | 3.9 percentage points below |
| Bachelor's degree or higher | 39.7% | 26.5% | 13.2 percentage points above |
| Immigrant population | 16.1% | 22.9% | 6.8 percentage points below |
| Worked from home | 35.9% | 23.8% | 12.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with J4R. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,043 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,452YouTube estimate · 62.6%
7,043Facebook estimate · 80.9%
4,324Instagram estimate · 49.7%
2,115TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest J4R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 27.9%24.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 51.8%14.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 42.7%13.4 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Lambert Central with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4R audience questions
Using this postal-region profile
How large is the audience in J4R?
J4R represents 10,674 residents and 4,975 households in Saint-Lambert Central. The average household size is 2.1 people.
What demographic characteristics stand out in J4R?
Single-detached homes is 27.9%, 24.7 percentage points below the Canadian postal-region benchmark; Owner households is 51.8%, 14.7 percentage points below the Canadian postal-region benchmark; One-person households is 42.7%, 13.4 percentage points above the Canadian postal-region benchmark.
How does J4R compare with another postal region?
J8A is one useful Quebec market comparison because its population is similar to J4R. It has 14.3% higher median income · 2.7 years younger on average.
How can I find other regions that match the J4R audience?
To find regions with a profile similar to J4R, begin with home ownership near 51.8% and university education near 39.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4R?
Import postal codes to measure customer concentration in J4R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.