Single-detached homes
21.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J4P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Lambert North.
AudienceScoutJ4P · Saint-Lambert NorthLoading the J4P boundary…
Selected postal region
Market profile
A market of 11,249 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4P different from the typical Canadian postal region.
Population11,249
Households5,450
Median income$75,500
Average age46.6
J4P market summary
What distinguishes this postal-region audience
J4P represents 11,249 residents and 5,450 households in Saint-Lambert North. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 21.4%, or 31.2 percentage points below the benchmark. Bachelor's degree or higher is 47.0%, 20.5 percentage points above the benchmark.
For campaign planning, these patterns give J4P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Lambert North.
Audience matching
Find more regions that resemble J4P
To find regions with a profile similar to J4P, begin with university education near 47.0% and home ownership near 48.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4P and the Canadian postal-region benchmark.
Bachelor's degree or higher
47.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
48.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
45.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J4P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 48.1% | 66.5% | 18.4 percentage points below |
| One-person households | 45.6% | 29.4% | 16.3 percentage points above |
| Families with children | 27.9% | 34.0% | 6.1 percentage points below |
| Bachelor's degree or higher | 47.0% | 26.5% | 20.5 percentage points above |
| Immigrant population | 13.7% | 22.9% | 9.2 percentage points below |
| Worked from home | 38.8% | 23.8% | 15.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with J4P. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care3
Culture and art2
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,517 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,740YouTube estimate · 61.5%
7,517Facebook estimate · 80.5%
4,549Instagram estimate · 48.7%
2,230TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest J4P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 21.4%31.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 47.0%20.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 48.1%18.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Lambert North with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4P audience questions
Using this postal-region profile
How large is the audience in J4P?
J4P represents 11,249 residents and 5,450 households in Saint-Lambert North. The average household size is 2.0 people.
What demographic characteristics stand out in J4P?
Single-detached homes is 21.4%, 31.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 47.0%, 20.5 percentage points above the Canadian postal-region benchmark; Owner households is 48.1%, 18.4 percentage points below the Canadian postal-region benchmark.
How does J4P compare with another postal region?
J3M is one useful Quebec market comparison because its population is similar to J4P. It has 3.3% higher median income · 6.4 years younger on average.
How can I find other regions that match the J4P audience?
To find regions with a profile similar to J4P, begin with university education near 47.0% and home ownership near 48.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4P?
Import postal codes to measure customer concentration in J4P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.