Immigrant population
4.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Granby West.
AudienceScoutJ2J · Granby WestLoading the J2J boundary…
Selected postal region
Market profile
A market of 18,341 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2J different from the typical Canadian postal region.
Population18,341
Households8,430
Median income$64,000
Average age44.6
J2J market summary
What distinguishes this postal-region audience
J2J represents 18,341 residents and 8,430 households in Granby West. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.4%, or 18.5 percentage points below the benchmark. Single-detached homes is 36.1%, 16.5 percentage points below the benchmark.
For campaign planning, these patterns give J2J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Granby West.
Audience matching
Find more regions that resemble J2J
To find regions with a profile similar to J2J, begin with university education near 10.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2J and the Canadian postal-region benchmark.
Single-detached homes
36.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
10.4%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
10.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J2J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,000 | $85,788 | 25.4% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 55.3% | 66.5% | 11.2 percentage points below |
| One-person households | 35.9% | 29.4% | 6.5 percentage points above |
| Families with children | 27.9% | 34.0% | 6.1 percentage points below |
| Bachelor's degree or higher | 10.4% | 26.5% | 16.1 percentage points below |
| Immigrant population | 4.4% | 22.9% | 18.5 percentage points below |
| Worked from home | 10.8% | 23.8% | 13.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with J2J. Recreation is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care1
Culture and art0
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,015 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,219YouTube estimate · 61.9%
12,015Facebook estimate · 80.7%
7,286Instagram estimate · 48.9%
3,529TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest J2J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.4%18.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 36.1%16.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 10.4%16.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Granby West with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2J audience questions
Using this postal-region profile
How large is the audience in J2J?
J2J represents 18,341 residents and 8,430 households in Granby West. The average household size is 2.1 people.
What demographic characteristics stand out in J2J?
Immigrant population is 4.4%, 18.5 percentage points below the Canadian postal-region benchmark; Single-detached homes is 36.1%, 16.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.4%, 16.1 percentage points below the Canadian postal-region benchmark.
How does J2J compare with another postal region?
J2K is one useful Quebec market comparison because its population is similar to J2J. It has 3.7% lower median income · 1.4 years older on average.
How can I find other regions that match the J2J audience?
To find regions with a profile similar to J2J, begin with university education near 10.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2J?
Import postal codes to measure customer concentration in J2J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.