Immigrant population
3.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cowansville.
AudienceScoutJ2K · CowansvilleLoading the J2K boundary…
Selected postal region
Market profile
A market of 18,291 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2K different from the typical Canadian postal region.
Population18,291
Households8,275
Median income$61,600
Average age46.0
J2K market summary
What distinguishes this postal-region audience
J2K represents 18,291 residents and 8,275 households in Cowansville. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.4%, or 19.5 percentage points below the benchmark. Median household income is $61,600, 28.2% below the benchmark.
For campaign planning, these patterns give J2K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cowansville.
Audience matching
Find more regions that resemble J2K
To find regions with a profile similar to J2K, begin with household income near $61,600 and university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2K and the Canadian postal-region benchmark.
Median household income
$61,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
12.4%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
12.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J2K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,600 | $85,788 | 28.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 56.0% | 66.5% | 10.5 percentage points below |
| One-person households | 37.3% | 29.4% | 7.9 percentage points above |
| Families with children | 27.6% | 34.0% | 6.4 percentage points below |
| Bachelor's degree or higher | 12.4% | 26.5% | 14.1 percentage points below |
| Immigrant population | 3.4% | 22.9% | 19.5 percentage points below |
| Worked from home | 12.3% | 23.8% | 11.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with J2K. Health care is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care7
Culture and art3
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,041 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,171YouTube estimate · 61.3%
12,041Facebook estimate · 80.5%
7,227Instagram estimate · 48.3%
3,470TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest J2K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.4%19.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $61,60028.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 12.4%14.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Cowansville with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2K audience questions
Using this postal-region profile
How large is the audience in J2K?
J2K represents 18,291 residents and 8,275 households in Cowansville. The average household size is 2.1 people.
What demographic characteristics stand out in J2K?
Immigrant population is 3.4%, 19.5 percentage points below the Canadian postal-region benchmark; Median household income is $61,600, 28.2% below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.4%, 14.1 percentage points below the Canadian postal-region benchmark.
How does J2K compare with another postal region?
J2J is one useful Quebec market comparison because its population is similar to J2K. It has 3.9% higher median income · 1.4 years younger on average.
How can I find other regions that match the J2K audience?
To find regions with a profile similar to J2K, begin with household income near $61,600 and university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2K?
Import postal codes to measure customer concentration in J2K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.