Immigrant population
43.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
J4W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brossard Northwest.
AudienceScoutJ4W · Brossard NorthwestLoading the J4W boundary…
Selected postal region
Market profile
A market of 18,191 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4W different from the typical Canadian postal region.
Population18,191
Households7,320
Median income$76,500
Average age43.4
J4W market summary
What distinguishes this postal-region audience
J4W represents 18,191 residents and 7,320 households in Brossard Northwest. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 43.3%, or 20.4 percentage points above the benchmark. Single-detached homes is 37.8%, 14.8 percentage points below the benchmark.
For campaign planning, these patterns give J4W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brossard Northwest.
Audience matching
Find more regions that resemble J4W
To find regions with a profile similar to J4W, begin with household income near $76,500 and families with children near 39.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4W and the Canadian postal-region benchmark.
Single-detached homes
37.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$76,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Families with children
39.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J4W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,500 | $85,788 | 10.8% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 65.3% | 66.5% | 1.2 percentage points below |
| One-person households | 27.5% | 29.4% | 1.9 percentage points below |
| Families with children | 39.4% | 34.0% | 5.4 percentage points above |
| Bachelor's degree or higher | 29.9% | 26.5% | 3.4 percentage points above |
| Immigrant population | 43.3% | 22.9% | 20.4 percentage points above |
| Worked from home | 27.7% | 23.8% | 3.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with J4W. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,902 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,277YouTube estimate · 63.2%
11,902Facebook estimate · 81.1%
7,386Instagram estimate · 50.3%
3,657TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest J4W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 43.3%20.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 37.8%14.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $76,50010.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Brossard Northwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4W audience questions
Using this postal-region profile
How large is the audience in J4W?
J4W represents 18,191 residents and 7,320 households in Brossard Northwest. The average household size is 2.5 people.
What demographic characteristics stand out in J4W?
Immigrant population is 43.3%, 20.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 37.8%, 14.8 percentage points below the Canadian postal-region benchmark; Median household income is $76,500, 10.8% below the Canadian postal-region benchmark.
How does J4W compare with another postal region?
J2K is one useful Quebec market comparison because its population is similar to J4W. It has 19.5% lower median income · 2.6 years older on average.
How can I find other regions that match the J4W audience?
To find regions with a profile similar to J4W, begin with household income near $76,500 and families with children near 39.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4W?
Import postal codes to measure customer concentration in J4W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.