Owner households
87.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J3N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Basile-Le-Grand.
AudienceScoutJ3N · Saint-Basile-Le-GrandLoading the J3N boundary…
Selected postal region
Market profile
A market of 17,053 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3N different from the typical Canadian postal region.
Population17,053
Households6,565
Median income$107,000
Average age39.6
J3N market summary
What distinguishes this postal-region audience
J3N represents 17,053 residents and 6,565 households in Saint-Basile-Le-Grand. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 87.0%, or 20.5 percentage points above the benchmark. Single-detached homes is 68.9%, 16.3 percentage points above the benchmark.
For campaign planning, these patterns give J3N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Basile-Le-Grand.
Audience matching
Find more regions that resemble J3N
To find regions with a profile similar to J3N, begin with home ownership near 87.0% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3N and the Canadian postal-region benchmark.
Single-detached homes
68.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
7.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$107,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How J3N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $107,000 | $85,788 | 24.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 87.0% | 66.5% | 20.5 percentage points above |
| One-person households | 22.2% | 29.4% | 7.2 percentage points below |
| Families with children | 45.5% | 34.0% | 11.5 percentage points above |
| Bachelor's degree or higher | 27.4% | 26.5% | 0.9 percentage points above |
| Immigrant population | 7.4% | 22.9% | 15.5 percentage points below |
| Worked from home | 25.9% | 23.8% | 2.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with J3N. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,722 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,450YouTube estimate · 64.2%
10,722Facebook estimate · 81.4%
6,747Instagram estimate · 51.2%
3,363TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest J3N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 87.0%20.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 68.9%16.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 7.4%15.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Basile-Le-Grand with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J3N audience questions
Using this postal-region profile
How large is the audience in J3N?
J3N represents 17,053 residents and 6,565 households in Saint-Basile-Le-Grand. The average household size is 2.6 people.
What demographic characteristics stand out in J3N?
Owner households is 87.0%, 20.5 percentage points above the Canadian postal-region benchmark; Single-detached homes is 68.9%, 16.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 7.4%, 15.5 percentage points below the Canadian postal-region benchmark.
How does J3N compare with another postal region?
J2T is one useful Quebec market comparison because its population is similar to J3N. It has 36.4% lower median income · 5.2 years older on average.
How can I find other regions that match the J3N audience?
To find regions with a profile similar to J3N, begin with home ownership near 87.0% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3N?
Import postal codes to measure customer concentration in J3N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.