Quebec postal region

J4V demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Greenfield Park.

AudienceScoutJ4V · Greenfield Park
Loading the J4V boundary…
Postal code boundary map for J4V.

Market profile

A market of 17,033 people

Size the opportunity, understand its household composition, and identify the local patterns that make J4V different from the typical Canadian postal region.

Population17,033
Households7,295
Median income$73,000
Average age43.1

J4V market summary

What distinguishes this postal-region audience

J4V represents 17,033 residents and 7,295 households in Greenfield Park. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 38.6%, or 14.0 percentage points below the benchmark. Median household income is $73,000, 14.9% below the benchmark.

For campaign planning, these patterns give J4V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Greenfield Park.

Audience matching

Find more regions that resemble J4V

To find regions with a profile similar to J4V, begin with household income near $73,000 and home ownership near 61.0%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between J4V and the Canadian postal-region benchmark.

14.0 percentage points below benchmark

Single-detached homes

38.6%

Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

14.9% below benchmark

Median household income

$73,000

Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

5.5 percentage points below benchmark

Owner households

61.0%

Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

4.5 percentage points above benchmark

One-person households

33.9%

Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.

Detailed comparison

How J4V compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureJ4VCanada FSA benchmarkDifference
Median household income$73,000$85,78814.9% below
Average household size2.3 people2.4 people5.3% below
Owner households61.0%66.5%5.5 percentage points below
One-person households33.9%29.4%4.5 percentage points above
Families with children36.5%34.0%2.5 percentage points above
Bachelor's degree or higher28.2%26.5%1.7 percentage points above
Immigrant population25.4%22.9%2.5 percentage points above
Worked from home27.1%23.8%3.3 percentage points above

Local market context

Community activity around the audience

AudienceScout connects 27 local facility records with J4V. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education8
Health care8
Culture and art1
Recreation10

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 11,084 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

8,633YouTube estimate · 63.2%
11,084Facebook estimate · 81.1%
6,857Instagram estimate · 50.2%
3,366TikTok estimate · 24.6%

Practical campaign implications

Turn the strongest J4V signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 38.6%14.0 percentage points below the Canadian benchmark

    Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

  • Median household income: $73,00014.9% below the Canadian benchmark

    Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

  • Owner households: 61.0%5.5 percentage points below the Canadian benchmark

    Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

J4V audience questions

Using this postal-region profile

How large is the audience in J4V?

J4V represents 17,033 residents and 7,295 households in Greenfield Park. The average household size is 2.3 people.

What demographic characteristics stand out in J4V?

Single-detached homes is 38.6%, 14.0 percentage points below the Canadian postal-region benchmark; Median household income is $73,000, 14.9% below the Canadian postal-region benchmark; Owner households is 61.0%, 5.5 percentage points below the Canadian postal-region benchmark.

How does J4V compare with another postal region?

J3N is one useful Quebec market comparison because its population is similar to J4V. It has 46.6% higher median income · 3.5 years younger on average.

How can I find other regions that match the J4V audience?

To find regions with a profile similar to J4V, begin with household income near $73,000 and home ownership near 61.0%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in J4V?

Import postal codes to measure customer concentration in J4V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.