Immigrant population
10.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J5C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sainte-Catherine.
AudienceScoutJ5C · Sainte-CatherineLoading the J5C boundary…
Selected postal region
Market profile
A market of 17,347 people
Size the opportunity, understand its household composition, and identify the local patterns that make J5C different from the typical Canadian postal region.
Population17,347
Households6,905
Median income$89,000
Average age42.5
J5C market summary
What distinguishes this postal-region audience
J5C represents 17,347 residents and 6,905 households in Sainte-Catherine. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 10.5%, or 12.4 percentage points below the benchmark. Bachelor's degree or higher is 16.0%, 10.5 percentage points below the benchmark.
For campaign planning, these patterns give J5C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sainte-Catherine.
Audience matching
Find more regions that resemble J5C
To find regions with a profile similar to J5C, begin with university education near 16.0% and home ownership near 73.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J5C and the Canadian postal-region benchmark.
Bachelor's degree or higher
16.0%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
16.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
73.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J5C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J5C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 73.5% | 66.5% | 7.0 percentage points above |
| One-person households | 27.7% | 29.4% | 1.7 percentage points below |
| Families with children | 39.8% | 34.0% | 5.8 percentage points above |
| Bachelor's degree or higher | 16.0% | 26.5% | 10.5 percentage points below |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 16.6% | 23.8% | 7.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with J5C. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,269 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,787YouTube estimate · 63.2%
11,269Facebook estimate · 81.1%
6,996Instagram estimate · 50.3%
3,464TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest J5C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 10.5%12.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 16.0%10.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 16.6%7.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Sainte-Catherine with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J5C audience questions
Using this postal-region profile
How large is the audience in J5C?
J5C represents 17,347 residents and 6,905 households in Sainte-Catherine. The average household size is 2.4 people.
What demographic characteristics stand out in J5C?
Immigrant population is 10.5%, 12.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 16.0%, 10.5 percentage points below the Canadian postal-region benchmark; Worked from home is 16.6%, 7.2 percentage points below the Canadian postal-region benchmark.
How does J5C compare with another postal region?
J7G is one useful Quebec market comparison because its population is similar to J5C. It has 1.1% lower median income · 1.4 years younger on average.
How can I find other regions that match the J5C audience?
To find regions with a profile similar to J5C, begin with university education near 16.0% and home ownership near 73.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J5C?
Import postal codes to measure customer concentration in J5C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.