Immigrant population
5.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J5W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in L'Assomption.
AudienceScoutJ5W · L'AssomptionLoading the J5W boundary…
Selected postal region
Market profile
A market of 26,780 people
Size the opportunity, understand its household composition, and identify the local patterns that make J5W different from the typical Canadian postal region.
Population26,780
Households10,665
Median income$86,000
Average age40.1
J5W market summary
What distinguishes this postal-region audience
J5W represents 26,780 residents and 10,665 households in L'Assomption. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 5.4%, or 17.5 percentage points below the benchmark. Bachelor's degree or higher is 15.6%, 10.9 percentage points below the benchmark.
For campaign planning, these patterns give J5W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of L'Assomption.
Audience matching
Find more regions that resemble J5W
To find regions with a profile similar to J5W, begin with university education near 15.6% and home ownership near 74.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J5W and the Canadian postal-region benchmark.
Bachelor's degree or higher
15.6%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
15.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
74.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J5W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J5W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 74.4% | 66.5% | 7.9 percentage points above |
| One-person households | 26.1% | 29.4% | 3.3 percentage points below |
| Families with children | 39.5% | 34.0% | 5.5 percentage points above |
| Bachelor's degree or higher | 15.6% | 26.5% | 10.9 percentage points below |
| Immigrant population | 5.4% | 22.9% | 17.5 percentage points below |
| Worked from home | 15.0% | 23.8% | 8.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with J5W. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care1
Culture and art5
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,604 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,098YouTube estimate · 64.3%
16,604Facebook estimate · 81.5%
10,435Instagram estimate · 51.2%
5,160TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest J5W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 5.4%17.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.6%10.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 15.0%8.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents L'Assomption with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J5W audience questions
Using this postal-region profile
How large is the audience in J5W?
J5W represents 26,780 residents and 10,665 households in L'Assomption. The average household size is 2.5 people.
What demographic characteristics stand out in J5W?
Immigrant population is 5.4%, 17.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.6%, 10.9 percentage points below the Canadian postal-region benchmark; Worked from home is 15.0%, 8.8 percentage points below the Canadian postal-region benchmark.
How does J5W compare with another postal region?
J3H is one useful Quebec market comparison because its population is similar to J5W. It has 20.9% higher median income · 3.0 years older on average.
How can I find other regions that match the J5W audience?
To find regions with a profile similar to J5W, begin with university education near 15.6% and home ownership near 74.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J5W?
Import postal codes to measure customer concentration in J5W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.