Owner households
88.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J8V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gatineau.
AudienceScoutJ8V · GatineauLoading the J8V boundary…
Selected postal region
Market profile
A market of 27,274 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8V different from the typical Canadian postal region.
Population27,274
Households10,220
Median income$122,000
Average age39.8
J8V market summary
What distinguishes this postal-region audience
J8V represents 27,274 residents and 10,220 households in Gatineau. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 88.5%, or 22.0 percentage points above the benchmark. Median household income is $122,000, 42.2% above the benchmark.
For campaign planning, these patterns give J8V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gatineau.
Audience matching
Find more regions that resemble J8V
To find regions with a profile similar to J8V, begin with home ownership near 88.5% and household income near $122,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8V and the Canadian postal-region benchmark.
Median household income
$122,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
68.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
9.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How J8V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $122,000 | $85,788 | 42.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 88.5% | 66.5% | 22.0 percentage points above |
| One-person households | 19.8% | 29.4% | 9.6 percentage points below |
| Families with children | 43.2% | 34.0% | 9.2 percentage points above |
| Bachelor's degree or higher | 32.2% | 26.5% | 5.7 percentage points above |
| Immigrant population | 9.9% | 22.9% | 13.0 percentage points below |
| Worked from home | 36.2% | 23.8% | 12.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 41 local facility records with J8V. Recreation is the largest represented category with 26 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care4
Culture and art3
Recreation26
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,202 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,520YouTube estimate · 63.9%
17,202Facebook estimate · 81.3%
10,798Instagram estimate · 51.0%
5,396TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest J8V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 88.5%22.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $122,00042.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 68.8%16.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Gatineau postal regions
These regions share the Gatineau postal community and are ordered by population similarity to J8V.
J8V audience questions
Using this postal-region profile
How large is the audience in J8V?
J8V represents 27,274 residents and 10,220 households in Gatineau. The average household size is 2.6 people.
What demographic characteristics stand out in J8V?
Owner households is 88.5%, 22.0 percentage points above the Canadian postal-region benchmark; Median household income is $122,000, 42.2% above the Canadian postal-region benchmark; Single-detached homes is 68.8%, 16.2 percentage points above the Canadian postal-region benchmark.
How does J8V compare with another postal region?
J8R is one useful Gatineau postal-region comparison because its population is similar to J8V. It has 12.3% lower median income · 2.1 years younger on average.
How can I find other regions that match the J8V audience?
To find regions with a profile similar to J8V, begin with home ownership near 88.5% and household income near $122,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8V?
Import postal codes to measure customer concentration in J8V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.