Single-detached homes
83.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J0V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Laurentides-Sud.
AudienceScoutJ0V · Laurentides-SudLoading the J0V boundary…
Selected postal region
Market profile
A market of 27,294 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0V different from the typical Canadian postal region.
Population27,294
Households12,910
Median income$63,600
Average age48.3
J0V market summary
What distinguishes this postal-region audience
J0V represents 27,294 residents and 12,910 households in Laurentides-Sud. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.0%, or 30.4 percentage points above the benchmark. Immigrant population is 3.0%, 19.9 percentage points below the benchmark.
For campaign planning, these patterns give J0V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Laurentides-Sud.
Audience matching
Find more regions that resemble J0V
To find regions with a profile similar to J0V, begin with university education near 11.8% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0V and the Canadian postal-region benchmark.
Immigrant population
3.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
11.8%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$63,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J0V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,600 | $85,788 | 25.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 77.4% | 66.5% | 10.9 percentage points above |
| One-person households | 35.3% | 29.4% | 5.9 percentage points above |
| Families with children | 24.2% | 34.0% | 9.8 percentage points below |
| Bachelor's degree or higher | 11.8% | 26.5% | 14.7 percentage points below |
| Immigrant population | 3.0% | 22.9% | 19.9 percentage points below |
| Worked from home | 16.7% | 23.8% | 7.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 46 local facility records with J0V. Culture and art is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care3
Culture and art25
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,473 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,668YouTube estimate · 59.0%
18,473Facebook estimate · 79.7%
10,629Instagram estimate · 45.9%
4,893TikTok estimate · 21.1%
Practical campaign implications
Turn the strongest J0V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.0%30.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.0%19.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 11.8%14.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Laurentides-Sud with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0V audience questions
Using this postal-region profile
How large is the audience in J0V?
J0V represents 27,294 residents and 12,910 households in Laurentides-Sud. The average household size is 2.1 people.
What demographic characteristics stand out in J0V?
Single-detached homes is 83.0%, 30.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.0%, 19.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.8%, 14.7 percentage points below the Canadian postal-region benchmark.
How does J0V compare with another postal region?
J8V is one useful Quebec market comparison because its population is similar to J0V. It has 91.8% higher median income · 8.5 years younger on average.
How can I find other regions that match the J0V audience?
To find regions with a profile similar to J0V, begin with university education near 11.8% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0V?
Import postal codes to measure customer concentration in J0V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.