Immigrant population
3.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J6S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Salaberry-de-Valleyfield North.
AudienceScoutJ6S · Salaberry-de-Valleyfield NorthLoading the J6S boundary…
Selected postal region
Market profile
A market of 24,765 people
Size the opportunity, understand its household composition, and identify the local patterns that make J6S different from the typical Canadian postal region.
Population24,765
Households11,480
Median income$64,000
Average age46.2
J6S market summary
What distinguishes this postal-region audience
J6S represents 24,765 residents and 11,480 households in Salaberry-de-Valleyfield North. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.1%, or 19.8 percentage points below the benchmark. Bachelor's degree or higher is 9.8%, 16.7 percentage points below the benchmark.
For campaign planning, these patterns give J6S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Salaberry-de-Valleyfield North.
Audience matching
Find more regions that resemble J6S
To find regions with a profile similar to J6S, begin with university education near 9.8% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J6S and the Canadian postal-region benchmark.
Bachelor's degree or higher
9.8%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
10.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$64,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J6S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J6S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,000 | $85,788 | 25.4% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 58.7% | 66.5% | 7.8 percentage points below |
| One-person households | 38.3% | 29.4% | 8.9 percentage points above |
| Families with children | 26.5% | 34.0% | 7.5 percentage points below |
| Bachelor's degree or higher | 9.8% | 26.5% | 16.7 percentage points below |
| Immigrant population | 3.1% | 22.9% | 19.8 percentage points below |
| Worked from home | 10.1% | 23.8% | 13.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 20 local facility records with J6S. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care5
Culture and art3
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,533 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,621YouTube estimate · 61.5%
16,533Facebook estimate · 80.5%
9,959Instagram estimate · 48.5%
4,802TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest J6S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.1%19.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 9.8%16.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 10.1%13.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Salaberry-de-Valleyfield North with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J6S audience questions
Using this postal-region profile
How large is the audience in J6S?
J6S represents 24,765 residents and 11,480 households in Salaberry-de-Valleyfield North. The average household size is 2.1 people.
What demographic characteristics stand out in J6S?
Immigrant population is 3.1%, 19.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 9.8%, 16.7 percentage points below the Canadian postal-region benchmark; Worked from home is 10.1%, 13.7 percentage points below the Canadian postal-region benchmark.
How does J6S compare with another postal region?
J7M is one useful Quebec market comparison because its population is similar to J6S. It has 42.2% higher median income · 9.7 years younger on average.
How can I find other regions that match the J6S audience?
To find regions with a profile similar to J6S, begin with university education near 9.8% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J6S?
Import postal codes to measure customer concentration in J6S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.