Owner households
6.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J0M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Nunavik.
AudienceScoutJ0M · NunavikLoading the J0M boundary…
Selected postal region
Market profile
A market of 25,104 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0M different from the typical Canadian postal region.
Population25,104
Households6,645
Median income$102,000
Average age28.5
J0M market summary
What distinguishes this postal-region audience
J0M represents 25,104 residents and 6,645 households in Nunavik. Its average household contains 3.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 6.2%, or 60.3 percentage points below the benchmark. Average household size is 3.8 people, 56.4% above the benchmark.
For campaign planning, these patterns give J0M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Nunavik.
Audience matching
Find more regions that resemble J0M
To find regions with a profile similar to J0M, begin with home ownership near 6.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0M and the Canadian postal-region benchmark.
Average household size
3.8 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Immigrant population
0.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
2.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J0M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $102,000 | $85,788 | 18.9% above |
| Average household size | 3.8 people | 2.4 people | 56.4% above |
| Owner households | 6.2% | 66.5% | 60.3 percentage points below |
| One-person households | 17.8% | 29.4% | 11.6 percentage points below |
| Families with children | 49.9% | 34.0% | 15.9 percentage points above |
| Bachelor's degree or higher | 5.5% | 26.5% | 21.0 percentage points below |
| Immigrant population | 0.9% | 22.9% | 22.0 percentage points below |
| Worked from home | 2.1% | 23.8% | 21.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 78 local facility records with J0M. Education is the largest represented category with 45 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education45
Health care31
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,025 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,117YouTube estimate · 71.2%
13,025Facebook estimate · 83.5%
9,349Instagram estimate · 59.9%
5,419TikTok estimate · 34.7%
Practical campaign implications
Turn the strongest J0M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 6.2%60.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Average household size: 3.8 people56.4% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Immigrant population: 0.9%22.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Nunavik with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0M audience questions
Using this postal-region profile
How large is the audience in J0M?
J0M represents 25,104 residents and 6,645 households in Nunavik. The average household size is 3.8 people.
What demographic characteristics stand out in J0M?
Owner households is 6.2%, 60.3 percentage points below the Canadian postal-region benchmark; Average household size is 3.8 people, 56.4% above the Canadian postal-region benchmark; Immigrant population is 0.9%, 22.0 percentage points below the Canadian postal-region benchmark.
How does J0M compare with another postal region?
J3P is one useful Quebec market comparison because its population is similar to J0M. It has 41.2% lower median income · 20.9 years older on average.
How can I find other regions that match the J0M audience?
To find regions with a profile similar to J0M, begin with home ownership near 6.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0M?
Import postal codes to measure customer concentration in J0M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.