Immigrant population
9.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J8R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gatineau.
AudienceScoutJ8R · GatineauLoading the J8R boundary…
Selected postal region
Market profile
A market of 28,947 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8R different from the typical Canadian postal region.
Population28,947
Households11,050
Median income$107,000
Average age37.7
J8R market summary
What distinguishes this postal-region audience
J8R represents 28,947 residents and 11,050 households in Gatineau. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.3%, or 13.6 percentage points below the benchmark. Owner households is 79.0%, 12.5 percentage points above the benchmark.
For campaign planning, these patterns give J8R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gatineau.
Audience matching
Find more regions that resemble J8R
To find regions with a profile similar to J8R, begin with home ownership near 79.0% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8R and the Canadian postal-region benchmark.
Owner households
79.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$107,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
44.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J8R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $107,000 | $85,788 | 24.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 79.0% | 66.5% | 12.5 percentage points above |
| One-person households | 21.4% | 29.4% | 8.0 percentage points below |
| Families with children | 44.8% | 34.0% | 10.8 percentage points above |
| Bachelor's degree or higher | 21.8% | 26.5% | 4.7 percentage points below |
| Immigrant population | 9.3% | 22.9% | 13.6 percentage points below |
| Worked from home | 29.5% | 23.8% | 5.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with J8R. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care0
Culture and art3
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,006 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,413YouTube estimate · 65.5%
18,006Facebook estimate · 81.8%
11,624Instagram estimate · 52.8%
5,981TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest J8R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.3%13.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.0%12.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $107,00024.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Gatineau postal regions
These regions share the Gatineau postal community and are ordered by population similarity to J8R.
J8R audience questions
Using this postal-region profile
How large is the audience in J8R?
J8R represents 28,947 residents and 11,050 households in Gatineau. The average household size is 2.6 people.
What demographic characteristics stand out in J8R?
Immigrant population is 9.3%, 13.6 percentage points below the Canadian postal-region benchmark; Owner households is 79.0%, 12.5 percentage points above the Canadian postal-region benchmark; Median household income is $107,000, 24.7% above the Canadian postal-region benchmark.
How does J8R compare with another postal region?
J8V is one useful Gatineau postal-region comparison because its population is similar to J8R. It has 14.0% higher median income · 2.1 years older on average.
How can I find other regions that match the J8R audience?
To find regions with a profile similar to J8R, begin with home ownership near 79.0% and household income near $107,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8R?
Import postal codes to measure customer concentration in J8R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.